John, did you see Emily’s email from earlier? I wanted to make sure you didn’t miss out on your chance to claim your bonus summer match.

If you donate today, your donation will not only earn our standard $2-for-$1 match... you’ll also qualify for a World Rainforest Day bonus, and a total of $3 in matching funds unlocked with every $1 you donate before midnight tonight.

Make your Summer Match contribution now and maximize your impact by claiming this World Rainforest Day bonus match!

Thank you for all that you do to protect the environment,

Sam Parry
Director, Membership

-------Original Message-------

From: Emily Stevenson, Environmental Defense Fund
Sent: June 22 2021 12:35 PM

edf_email
Environmental Defense Fund
A brightly colored quetzal is seen in mid-air, wings spread and long tail feathers swooping behind. | Save our rainforests.
 
Unlock a $3-for-$1 World Rainforest Day match

John, it’s World Rainforest Day, and we’re celebrating one of the world’s most biodiverse and carbon-dense biomes with a special Summer Match offer:

Donate to our just-launched Summer Match today, and your gift will not only earn our standard $2-for-$1 match... you’ll earn a World Rainforest Day bonus, for a total of $3 in matching funds unlocked with every $1 you donate before midnight tonight.

 
Donate $25 today
Value: $100
Donate $50 today
Value: $200
Donate $10 monthly
First-year value: $480
Donate $25 monthly
First-year value: $1200

Did you know that deforestation today is responsible for as much greenhouse gas pollution as all the trucks and cars in the world combined? The Intergovernmental Panel on Climate Change says that by stopping deforestation and restoring forests, we can reduce global carbon pollution by at least 25%.

And for the indigenous tribes who call the Amazon home, the destruction of the rainforest, and the plants and animals in them, is a profound cultural loss. Sadly, they find themselves in a no-win situation economically. Alternative sources of income are either high value but unsustainable — and often illegal, such as logging and gold mining — or they’re much more sustainable but really low value.

Your World Rainforest Day gift to EDF’s Summer Match can make FOUR TIMES the difference for the Amazon rainforest AND the people who call it home. 

For nearly three decades, Steve Schwarztman, EDF’s senior director of tropical forest policy, has been working with the Kayapo tribe and other indigenous groups in the Brazilian rainforest to help to turn their living rainforests into a steady source of income. 

One of the most important tools we have is Reducing Emissions from Deforestation and forest Degradation (REDD+), an innovative approach developed in the United Nations and based on a concept originally formulated by EDF and partners. By creating a path to earn valuable carbon credits in exchange for protecting their homes from deforestation, we can make forests worth more alive than dead — eliminating the economic pressure to clear the forests for agriculture and other activities.

REDD+ is the best way to reduce carbon emissions from deforestation, contribute to sustainable livelihoods for indigenous peoples and conserve tropical biodiversity on a large scale. EDF scientists believe we can reduce 1 gigaton of emissions through REDD+ — a carbon benefit equivalent to making 80% of cars in the U.S. zero-emission vehicles!

The Kayapo made a sustainable living in the Amazon for centuries before European explorers set foot on Brazilian soil. The living rainforests provided food, shelter and medicine for generations upon generations — so they know better than anyone how much more valuable the forest is when we can leave it exactly as it is. 

To preserve their ancestral home and traditional way of life, they need the rest of the world to recognize the value of living rainforests, too.

By making your Summer Match contribution today, you’ll unlock not $2, but $3 with every $1 you contribute to help defend their home from exploitation.

Wishing you a day as vibrant and full of life as the rainforests we fight for,

Emily Stevenson
Manager, Online Membership

 
Maximize your impact today

P.S. Two long-time EDF members have offered to match up to $500,000 in online donations from members and activists like you this summer. To stay on pace, we need to raise $100,000 by June 30 — that’s just one week from tomorrow! We’re counting on your help to get us off to a strong start so we don’t leave a single dollar on the table. Please make your Summer Match contribution before midnight tonight to maximize your impact by claiming this World Rainforest Day bonus match.