Have you heard the news?

Dear John, I hope you had a chance to read my email from earlier today. You may wonder why I'm sending another so soon. It's because the situation is that important, and I want to make sure you're aware of this special opportunity to double your impact in the fight to end Alzheimer's disease. In memory of Abram and Sally Friedman, their loving son, Maury, and granddaughter, Sari, have generously offered to match all gifts, up to a total of $25,000, but only until tomorrow at midnight. Their gift will support research efforts and local development programs, while your gift can go 2X as far to help provide care and support and advance critical research. But this match ends at midnight tomorrow, so please don't delay. For a limited time, your gift of: Tomorrow is the summer solstice and The Longest Day®, when there are more hours between sunrise and sunset than any other day of the year. For those of us dedicated to fighting Alzheimer's, The Longest Day is one of the most important times of the year. It's when thousands of caring people like you come together to fight Alzheimer's disease by turning one of their favorite passions or pastimes into a fundraiser to raise funds for care and support services and to advance critical research. There's no better time to show your support than during our special $25,000 Match Challenge in honor of The Longest Day. Help us get a head start on The Longest Day by making your gift now, while it can have twice the impact during our $25,000 Match Challenge. Because I know you care about people who are living with Alzheimer's disease, I felt certain you'd want to know about this special opportunity. I urge you to send your first gift today to help us move toward fulfilling our vision of a world without Alzheimer's and all other dementia. Please act quickly. This is a limited-time opportunity that can have a huge impact on the lives of the millions of people facing Alzheimer's. Can I count on your support during our $25,000 Match Challenge in honor of The Longest Day? Please help us take full advantage of this match challenge that ends at midnight tomorrow. Your support helps us: Fund more than 650 research grants totaling over $235 million in 39 countries. Every one of these grants has the potential to further our knowledge of the brain and disease prevention. Enable us to significantly advance our understanding of early detection and diagnosis. For example, the Association-funded U.S. POINTER study is designed to evaluate whether lifestyle changes can protect cognitive function in people at risk of developing dementia. Provide ongoing care and support services so that more than 6 million Americans living with Alzheimer's and their over 11 million caregivers can access the resources they need through our 24/7 Helpline (800.272.3900) and alz.org. Advocate for policies that will increase federal and state research funding and support those impacted by Alzheimer's. Please don't hesitate. Take a big stand against this disease that has impacted so many. Send a gift that can have twice the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Together we can fight the darkness of Alzheimer's. Thank you in advance for your generosity. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Please help us take advantage of this small window of opportunity. You must respond by midnight tomorrow. Don't miss your chance to have your gift — and your impact — matched.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.