This is important. You have two days to double your impact for The Longest Day®.

Dear John, I have some exciting news for you. We're launching our $25,000 Match Challenge in recognition of The Longest Day — a critical, limited-time opportunity to maximize our impact to fight the darkness of Alzheimer's disease. Tomorrow is the summer solstice, which has the most daylight of any day of the year. And it's the day the Alzheimer's Association calls on friends like you to fight Alzheimer's disease by raising funds and awareness for care, support and research. The day with the most light is the day we fight, and right now your gift can have twice the impact. In memory of Abram and Sally Friedman, their loving son, Maury, and granddaughter, Sari, have generously offered this amazing chance for your gift to have DOUBLE the impact. But we only have TWO days to meet this challenge — and we're counting on your participation. Their gift will support research efforts and local development programs. And this means that any amount you send, up to $25,000, between now and midnight tomorrow can go twice as far to help us lead the fight against Alzheimer's by providing care and support services and advancing critical research. But please hurry to take advantage during this small window of opportunity. You only have until midnight tomorrow to make twice the impact. For a limited time, your gift of: John, thank you for joining our community and for your interest in the fight to end Alzheimer's. Only until midnight tomorrow can you double your impact on our ability to help keep the light shining for so many on The Longest Day and beyond. Can I count on you to take the next step and make your first gift now, while it can be matched, to help us get a head start on The Longest Day? Any amount you send, up to a total of $25,000, can help us get a head start on making 2X the impact for The Longest Day and will: Provide care and support to all those facing Alzheimer's through resources like our 24/7 Helpline (800.272.3900). Support more than 650 active best-of-field research projects in 39 countries. Advocate for federal and state policies that will support those living with Alzheimer's and their dedicated caregivers. Please rush your gift now in honor of The Longest Day and help us take full advantage of this $25,000 Match Challenge opportunity. You only have until midnight tomorrow, so please don't miss out. Your contribution can have twice the impact in furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please respond now to help make The Longest Day successful and continue to fight against Alzheimer's and all other dementia. Thanking you in advance for your gift, Donna McCullough Chief Field and Development Officer P.S. Your chance to support The Longest Day while your impact can go twice as far ends at midnight tomorrow. Please help us meet this generous $25,000 challenge — with the chance to double your impact on our work to provide Alzheimer's care and support and advance research — by sending your gift today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.