As I write this, Costco’s support of animal abuse is on full display where it least wants it—in its home city of Seattle. 😏
Right now, our mobile billboard is circling the streets, posters are plastered on every surface possible, and Changemakers across the nation are driving in hundreds of calls and social media comments about what’s happening on the ground. It’s safe to say that Costco is feeling the heat in more ways than one!
Will you help strengthen our message of compassion for chickens by sending this email to Costco?
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Pulling this off has been a huge team effort. Thank you for sticking with me.
Kelly
P.S. Today our mobile billboard was spotted making its way through the streets of Seattle. It even made a special appearance near an iconic landmark. Check it out! [[link removed]]
----- Original Message -----
Costco is about to be hit with a big surprise. See it first.
Since launching our Costco campaign, dedicated supporters like you have proven to be an unrelenting voice for animals.
You and I both know these sensitive beings are living through hell—and Costco’s dismissal of this abuse has been shameful. Leaders at Costco have even stated that most of the undercover footage of abuse is "normal and uneventful activity," and that its welfare “standards” were satisfactory.
But we didn’t fall for it. Not for one second.
Because Costco is refusing to confront the truth, we knew it was time to turn up the heat. So we’ve been planning something big. Something to catch them off guard. Today, I’m excited to loop you in on a behind-the-scenes glimpse of what’s to come.
Next week, we'll have boots on the ground at Costco’s headquarters to disrupt “business as usual.” One show-stopping piece is the mobile billboard. It’s sure to turn heads—and likely some stomachs. Most importantly, it’ll get people talking about the individuals who are suffering for Costco’s profits. No longer can Costco hide from the abuse they are responsible for.
Mobile billboard preview: [link removed]
And there’s more. We’ve got tons of impactful actions planned throughout the week. I’m hopeful that the heart wrenching imagery will inspire the hearts and minds of caring people to join our cause, and that it will push Costco to respond.
So this is where you come in. Most of us can’t be in the area to support physically—but we can make a lot of noise by driving in comments, emails, and calls.
I’ll report back when it's go-time. Watch this space.
Kelly Myers
Corporate Campaigns Manager
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