The clothing company Bstroy designed and promoted sweatshirts bearing the names of Sandy Hook, Columbine, and Marjory Stoneman Douglas riddled with holes designed to look like bullet holes.
The collection is receiving backlash for its offensiveness to the victims and the families of the victims.
Nearly 40,000 Americans died from gun violence in 2018. There have been over 350 mass shootings in the U.S. in the past year -- nearly one per day -- and gun violence in all its forms collectively takes the lives of over 100 people per day.
Shopify CEO, Tobias Lutke, has taken a stance in the past prohibiting Shopify merchants from selling guns and gun accessories via their websites. He clearly understands the dangers of gun violence -- he cannot also promote the exploitation of gun violence.
Previous retailers have thought it a good idea to commercialize gun violence, and our outcries have corrected their mistake. It is time we do it again.
