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May 28, 2021
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Top Story
Sysco's sales are doing well because restaurants are recovering to 2019 levels, with many large markets yet to fully reopen, says President and CEO Kevin Hourican. "Consumers want to go back out to eat, they have food-at-home fatigue, and the doors that remain open will see higher productivity," Hourican says.
Full Story: Produce Blue Book (5/26),  CNBC (5/21) 
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Investing in technology for business growth
While the process of evaluating your digital technology can seem daunting, you don't have to rip everything out and start from scratch — an incremental approach can be the best one to take. This Epicor whitepaper covers the roles of the cloud and e-commerce in distribution technology, plus get tips to chart your own digital roadmap. Download now
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Operations and Technology
J.B. Hunt Transportation Service is working toward capacity-as-a-service for the trucking industry with its Shipper 360 platform. Other carriers such as Gillson Trucking and Andrus Transportation Service have partnered with existing platforms.
Full Story: FreightWaves (5/26) 
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Over 40% of logistics and manufacturing executives responding to a Blue Yonder survey said they plan to invest more in artificial intelligence and machine learning in the next 12 months. Several other technologies also gained such sentiment from over 40% of respondents, including sales and operations technologies.
Full Story: DC Velocity (5/25) 
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Tackling today's omnichannel retail challenges
From traditional tasks like counting pallets to pandemic-driven needs like keeping up with rapidly-changing consumer habits, managing omnichannel commerce is now more challenging than ever. Standard methods of data analytics are no longer enough. Find out how to prepare for new buying habits and embrace new technologies. Read the latest white paper from Radial and SmartBrief
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Sales and Marketing
Business-to-business marketers are most likely to commission an agency to help with paid search engine marketing, followed by social media community management, paid social media ads and mobile apps, according to a Provoke Insights report. For brand strategy, B2B marketers most seek help from agencies for logos, messaging, and mission, vision and values, respectively.
Full Story: MarketingProfs (free registration) (5/25) 
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How sales leaders can promote positive mental health
(Pixabay)
Sales leaders can show they care about the mental health of their teams by checking in often with salespeople, writes Craig Moore. Investments in culture and efforts to improve communication within teams will benefit both the company and its employees.
Full Story: Sales Hacker (5/25) 
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Sponsored content from The Wall Street Journal
Free to read exclusively for SmartBrief readers
The Business Leader
Conflict can escalate quickly, especially if the argument is in binary terms, one party feels humiliated or the root causes have gone unexplored, writes Amanda Ripley. "Every high conflict has an understory -- the thing it's really about--which almost never gets discussed," Ripley writes.
Full Story: Next Big Idea Club Magazine (5/25) 
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Writer Ingrid Rojas Contreras uses self-mesmerism to induce a trance-like state in order to get deep work done. The age-old technique, a precursor to hypnotism, includes having a ritual as well as visual and sound cues to be able to tune out distractions and tell the mind that it's time to concentrate.
Full Story: The New York Times (5/26) 
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NAW Insider
Watch on demand: Pandemic Effects on Distributors
(NAW)
The pandemic is nearly over, and it's time for distributors to apply the lessons from the last year so they can grow their businesses faster in the future. Watch NAW's free webinar on demand and find out what distributors said about their sales in the pandemic, what their 2021 forecasts are, their work-from-home policy, how their website and digital tools performed, which digital tools they'll invest in, and more. Also, sign up to be notified when the accompanying Pandemic Effects on Distributors Research Report is available for free download. Sponsored by Oracle Netsuite and Conexiom.
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New! "Distribution Leans In: Stories of Resiliency and Innovation During the COVID-19 Pandemic"
(NAW)
How have distributors been innovating their business during the pandemic? Find that out and much more from 10 distributors who tell their stories and share ideas for both surviving and thriving in a drastically changed business environment. Author Mark Dancer shares up-to-the-minute ideas and insights from distributor leaders based on their experiences and lessons learned from the coronavirus pandemic. Order this just-released e-chapter, "Distribution Leans In: Stories of Resiliency and Innovation During the COVID-19 Pandemic."
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NAW Blog post: 5 Best Practices to Guide Your Sales Compensation Redesign
(NAW)
According to NAW Institute for Distribution Excellence author Mike Emerson, "For salespeople, the top predictor of income should be performance, not tenure. But all too often, it's the other way around. The truth is traditional sales compensation plans that are tied to territory and tenure no longer work. If you haven't already updated your sales compensation plan to meet pandemic-induced changes in how sales teams interact with customers, it's time to act." Read his post.
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John Cho,
actor
May is Asian American and Pacific Islander Heritage Month
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