Netflix listened to advocates like you and is now that much safer for kids






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Netflix listened to YOU and became safer for kids!

Dear Friend,

After 10,397 emails were sent to Netflix by grassroots supporters through NCOSE’s campaign demanding that Netflix institute better parental controls and content warnings on their platform, they took a step forward!

Netflix, the household streaming service with over 51 million users, has had a problem with making itself safe for families of all ages and demographics to use. Due to its lack of comprehensive parental controls, as well as its extensive production and promotion of extremely graphic content, Netflix was named to our 2019 Dirty Dozen List ([link removed]). Since then, Netflix has made some changes to their parental controls ([link removed]) even though it still has a ways to go in becoming completely safe and exploitation-free.

Before Netflix was placed on the 2019 Dirty Dozen List, many parents would create a "profile" on Netflix for their child and on that profile they would block certain ratings (such as TV-MA) or specific TV shows or movies by title with a 4-digit pin code. Unfortunately, there was a loophole! Children could easily leave their assigned profile and then access the same harmful content via their mom or dad's profile!

But, now, Netflix has improved its system so that any pin code set by the account holder applies to all profiles. This closes the loophole and keeps kids safe.

This is an important improvement!

Further, there are now content warnings at the beginning of every show in the top left corner about exactly what kind of content will be present. This is important considering that 9 out of 10 sample Netflix Originals reviewed contained full nudity or graphic sex scenes.

That said, the Netflix ratings system continues to be confusing and inconsistent. Instead of being able to block by actual ratings, Netflix only allows predetermined age groups to be blocked by category. That means that the category “older children” blocks both TV-Y7 and PG, a broad category that can have very different meanings and content.

The ability to PIN block across all profiles is an improvement, but many parents may find the constant pop-up inconvenient for them and their families. Ideally, Netflix would provide a way to PIN block on specific profiles, and lock individual profiles by PIN so children cannot easily switch between them.

To learn more about Netflix and sexual exploitation, visit our project page here ([link removed]).

Learn How to Set Up Netflix's Parental Controls ([link removed])

Thankful to serve with you in this movement,

Dawn Hawkins

Sr. Vice President & Executive Director

National Center on Sexual Exploitation

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440 1st Street NW, Suite 840 | Washington, DC 20001 US

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