We need YOU to meet this match.

Dear John, The COVID-19 pandemic has had a profound and far-reaching effect on people nationwide and on every facet of life. The Alzheimer's disease community is no exception. Deaths from Alzheimer's were 16% higher than expected in 2020. Caregivers and other loved ones have endured emotional distress as a result of pandemic-related challenges, such as the shutdown of adult day care centers and the inability for families to visit or to communicate with relatives in long-term care settings. Despite these unprecedented challenges, we continued to make strides in the fight against Alzheimer's — but we still have much to learn about COVID-19 and its implications for dementia care and support. That's why this $50,000 One-Week Match Challenge is so timely. Will you help us raise the $50,000 we need to meet this generous match by making your first gift today? This challenge is made possible by David H. Crean, a generous supporter who has pledged to match all gifts, up to a total of $50,000. His generosity is supporting Alzheimer's research. Your gift today can go 2X as far in providing care and support and accelerating vital research. But please hurry; you only have until May 31 to take advantage of this amazing match challenge, so please don't wait.

Without question, the disproportionate effects of the COVID-19 pandemic on the Alzheimer's community were apparent early on. People living with Alzheimer's are more likely to contract COVID-19, and their caregivers have the daily struggle of additional cleaning precautions and social distancing. These are just some of the many examples of how the pandemic has impacted our community. The Alzheimer's Association was there to support those affected by Alzheimer's from the moment the pandemic first struck. Calls came into our 24/7 Helpline from caregivers asking how to support their loved ones in following personal hygiene guidelines, how to fill days once taken up by now-closed adult day care programs and how much to explain about the pandemic that upended their lives and deprived them of familiar faces. With vaccines rolling out around the country, we're finally seeing a light at the end of this COVID-19 tunnel. But unfortunately, Alzheimer's will persist and continue, sadly, until we can end this devastating disease. That's why it's more important than ever to provide care and support and accelerate the critical research that may provide a dementia-free future. Please don't miss this opportunity to double your impact on the fight to end Alzheimer's. We really need your help to reach our goal. We can't do it without you. Your gift can be matched, up to $50,000, but only until May 31: John, we're really counting on you — please make a gift while it can go 2X as far today. Now more than ever, your support is critical to furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. With gratitude for your continued compassion and care, Donna McCullough Chief Field and Development Officer P.S. You only have a few days left to take advantage of this amazing match challenge. You'll support our work to ensure that no one has to face Alzheimer's alone and that — one day — no one will have to face Alzheimer's at all. Please make a generous gift now while your gift can have twice the impact.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.