We need YOU to meet this match.

Dear John, I just received news of an incredible match opportunity made possible by our San Diego Imperial Chapter board chair, David H. Crean. David has pledged to match all gifts, up to a total of $50,000, as part of our $50,000 One-Week Match Challenge — which means you can double your impact in the fight against Alzheimer's disease until May 31. David is making this matching gift in honor of his father, Hubert Edward Crean, who is living with Alzheimer's. "No one single person can tackle this disease," says David. "It takes a village and a collective effort by many who are impacted by Alzheimer's and other dementias." That's why it's so important that we keep fighting hard to end this devastating disease — and it's also why the launch of our $50,000 One-Week Match Challenge today is so exciting. Will you help jumpstart this crucial effort to provide care and support and advance critical research with a generous donation today while you can double your impact on our work? By taking advantage of this limited-time (just ONE week) match, you can have twice the impact on our work to provide care and support for the more than 6 million Americans living with Alzheimer's and for all those impacted while accelerating the research that may one day ensure a dementia-free future for generations to come. While David's gift will fuel Alzheimer's research efforts, your gift can have 2X the impact on our work to provide care and support and accelerate research. Thanks to generous supporters like you, we have made significant strides in the fight to end Alzheimer's in extraordinary ways, including: Advancing more than 650 active, best-of-field projects in 39 countries across six continents. Transitioning our Alzheimer's Association 24/7 Helpline (800.272.3900) to support family members and individuals through introducing virtual education programs, care consultations and more. Rallying policymakers behind significant increases in federal funding for dementia research, including a $300-million increase at the National Institutes of Health (NIH) last year. Thanks to David's generous pledge, your gift today could go TWICE as far to provide care and support and ensure that we can continue to accelerate the highest impact in dementia research worldwide — but we only have until May 31. Will you show your support during our $50,000 One-Week Match Challenge with a generous gift now? Join us today while your gift, up to $50,000, can double in impact: It's up to us to end this cruel thief of a disease for future generations, so those who come after us will be free from its devastating impact. As David says, "I believe in giving back and offering my support to advance the Association's cause in the hopes that someday there will be the first survivor of Alzheimer's." Please follow David's lead by making a generous donation during our $50,000 One-Week Match Challenge, while it can go twice as far to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you in advance for your support to help end Alzheimer's by joining in our $50,000 One-Week Match Challenge before our urgent deadline on May 31. I'm so grateful for your compassion and support. Sincerely, Donna McCullough Chief Field and Development Officer P.S. I hope you'll take advantage of our amazing $50,000 One-Week Match Challenge. Your gift today can go twice as far to help us reach our vision of a world without Alzheimer's and all other dementia. Thank you so much.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.