No images? Click here Welcome to The Corner. In this issue we discuss the important lesson to be learned from AT&T’s failed acquisition of WarnerMedia: Mergers need more scrutiny. The Lesson from AT&T’s Failed Acquisition of WarnerMedia: Increase Scrutiny of All Mergers Telecommunications and media giant AT&T announced Monday that it intends to spin off its WarnerMedia division to Discovery. The deal, if approved by regulators, would unwind AT&T’s $85 billion acquisition in 2018 of the media giant then known as Time Warner. One implication of AT&T unloading WarnerMedia so quickly is that the original merger apparently did not make much business sense, despite all the bold claims made for it on Wall Street at the time. But a deeper implication is that our regulatory process for reviewing mergers remains deeply broken. The Department of Justice challenged the original merger in court, charging, along with many other observers, that it would lead to unprecedented and unacceptable levels of vertical integration. It was a watershed moment — the first litigated vertical merger case since 1974. AT&T vigorously defended itself against the DOJ’s lawsuit, and ultimately prevailed, making a series of arguments and predictions that we can now see were false. For example, AT&T claimed that, as a result of the merger, consumers would have increased access to content and that it would be “irrational” for the company to withhold content from reaching as many consumers as possible. Yet AT&T subsequently restricted WarnerMedia’s content from streaming on Netflix. Adding insult to injury, evidence shows that AT&T hardly made investments in producing better streaming content. AT&T invested a paltry $2 billion into new shows and movies for its HBO Max streaming service — a pittance compared to Netflix’s $16 billion investment in new films and shows. AT&T also staunchly asserted that the merger would "enabl[e] AT&T and Time Warner to reduce consumer prices." The claim proved to be a farce when the combined company subsequently raised consumer prices for its DirecTV Now service by $5 a month. The merger has also proven to be a bad deal for workers. Over the past two years, the corporation went through two rounds of layoffs, one of which included cutting nearly 1,000 jobs. AT&T has also shed 45,000 jobs across its other divisions since the acquisition. Now, as AT&T tries to make the case for why selling WarnerMedia to Discovery won’t result in an equally problematic merger, it is making a lot of the same arguments. For example, AT&T now asserts that the new combine will produce $3 billion in synergies (a coded word for efficiencies) and increase competition due to planned corporate investments into creating “more great content” for consumers. Chances are those predictions will prove false as well. A plethora of evidence shows that mergers generally do not produce the efficiencies that are claimed by the parties. A comprehensive meta-analysis by Professor John Kwoka found that mergers typically result in higher prices for consumers. Evidence also shows that mergers tend to depress worker wages. As New York University business professor Melissa Schilling has stated, most mergers “do not create value for anyone, except perhaps the investment bankers that negotiated the deal.” Nonetheless, most mergers go unchallenged by federal agencies, especially vertical mergers. Too many judges and regulators remain under the thrall of the idea that there is no reason to keep even a dominant corporation from buying up different levels of industry since, according to the theory, any integrated company that abuses its power will inevitably be displaced by a less predatory competitor. But in the real world, that’s not how vertically integrated corporations often behave. For example, even though AT&T assured the Senate Antitrust Subcommittee that it would be “irrational” for it not to place its content on as many other platforms as possible, in fact it limited access to its content to people with AT&T accounts. A critical lesson from AT&T’s acquisition of WarnerMedia is that federal regulators need to return to much more rigorous scrutiny on mergers, including vertical mergers. In 2020, DOJ and the Federal Trade Commission adopted new Vertical Merger Guidelines, but they remain woefully vague and deferential. 🔊 ANTI-MONOPOLY RISING:
📝 WHAT WE'VE BEEN UP TO:
We appreciate your readership. Please consider making a contribution to support the continued publication of this newsletter. 📈 VITAL STAT:$300The monthly estimated amount per house that monopolies in industries across the economy cost American households. 📚 WHAT WE'RE READING:
BARRY LYNN’S NEW BOOK
Liberty From All Masters The New American Autocracy vs. The Will of the People St. Martin’s Press has published Open Markets Executive Director Barry Lynn’s new book, Liberty from All Masters. Liberty is Lynn’s first book since 2010’s Cornered. In his new work, Lynn warns of the threat to liberty and democracy posed by Google, Amazon, and Facebook, because of their ability to manipulate the flows of information and business in America. Barry then details how Americans over the course of two centuries built a “System of Liberty,” and shows how we Americans can put this system to work again today. Lynn also offers a hopeful vision for how we can use anti-monopoly law to rebuild our society and our democracy from the ground up. Liberty from All Masters has already made waves for its empowering call to restore democracy by resurrecting forgotten tools and institutions. “Very few thinkers in recent years have done more to shift debate in Washington than Barry Lynn. In Liberty from All Masters, he proves himself as a lyrical theorist and a bold interpreter of history. This book is an elegant summoning of a forgotten tradition that can help the nation usher in a new freedom,” says Franklin Foer, author of World Without Mind and national correspondent for The Atlantic. You can order your copy of Lynn’s book here.
SALLY HUBBARD’S NEW BOOK
MONOPOLIES SUCK 7 Ways Big Corporations Rule Your Life and How to Take Back Control Simon & Schuster published Monopolies Suck by Sally Hubbard on Oct. 27. The book is the first by Hubbard, who is Open Markets’ director of enforcement strategy. Hubbard examines how modern monopolies rob Americans of a healthy food supply, the ability to care for the sick, and a habitable planet, because monopolies use business practices that deplete rather than generate. Monopolists also threaten fair elections, our free press, our privacy, and, ultimately, the American Dream, Hubbard shows. In Monopolies Suck, Hubbard reminds readers that antitrust enforcers already have the tools to dismantle corporate power and that decisive action must be taken before monopolies undermine our economy and democracy for generations to come. In Monopolies Suck, Sally provides an important new view of America’s monopoly crisis and of the political and economic harms of concentrated private power. Order your copy here. 🔎 TIPS? COMMENTS? SUGGESTIONS? We would love to hear from you—just reply to this e-mail and drop us a line. Give us your feedback, alert us to competition policy news, or let us know your favorite story from this issue. |