‌ ‌Have you ever seen an ad online that’s weirdly personal for something you just talked about or searched for online? It happens all the time. Here’s why:

Social media giants turn massive profits by tracking and profiling us, figuring out how to keep us hooked by serving us “personalized” ads. These platforms manipulate each user’s information -- and boost false and divisive content -- to maximize engagement, so they can then show us more ads, and learn more about our behavior before repeating the cycle.

How do they do it? Well, you can see for yourself: Check out this new tool to see just how toxic and invasive surveillance advertising is. YOU can jump into the driver’s seat by creating a hyper-targeted ad right now: [link removed]

It may seem like just another ad for pants, but this new tool shows how advertisers personalize content for every user’s background, profession, interests, and a complicated constellation of over 52,000 data points -- information that Facebook extracts about all of us for the purposes of serving hyper-targeted ads.

Surveillance advertising is the mass-monetization of one’s personal information and the toxic business model that fuels the proliferation of extremism, disinformation, hate, and discrimination online. It keeps users hooked to the platforms and props up the bottom line of social media giants like Facebook.

If you’ve been wondering how Facebook and other Big Tech companies do it, create your own hyper-targeted ad now on TargetMyself.com and share it with family and friends: [link removed]

Big Tech is making BILLIONS off surveillance advertising, while we’re all paying the price. It’s time we ban this toxic business model of surveillance advertising.

Thanks for being with us,

Accountable Tech



As a small non-profit standing up to the world’s most powerful Big Tech companies, we need all the help we can get. Please consider chipping in to support Accountable Tech in this fight: [link removed]



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