Quit rates were nearly 40% higher among young adult e-cigarette users who used This is Quitting

Truth Initiative

May 20, 2021

Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

Quit rates were nearly 40% higher among young adult e-cigarette users who used the text message-based quit program, This is Quitting, compared to a control group that did not receive quit support, according to results of a randomized clinical trial published in JAMA Internal Medicine.

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What reduced-nicotine cigarettes, menthol cigarettes ban could mean for employers and health plans

On April 29, the FDA reported to the courts that it plans to move forward to remove menthol from cigarettes and all flavors, including menthol, from cigars and indicated that it will issue product standards to remove menthol within the year. The EX Program explains what this means for employers and health plans interested in helping people overcome nicotine addiction.

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Better ways to help Medicaid enrollees quit smoking

While solving access is critical, it’s still only part of the equation. Making sure Medicaid enrollees know support is available is just as critical. To do this, requires a strong partnership between a health plan and quit smoking provider to innovate how promotions are done. The EX Program explains how.

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This week in tobacco policy news

Alhambra, California – The city council passed an ordinance to prohibit the sale of flavored tobacco products and prohibit coupons and discounts.
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Montana – Gov. Gianforte signed into law a bill that preempts localities from enacting ordinances or resolutions to prohibit the sale of any vaping products or alternative nicotine products. We are disappointed as we know preemption prevents cities and counties from implementing effective tobacco control policies.
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