Dear MoveOn member,

We are at a tipping point: The House of Representatives is quickly moving
forward on its impeachment inquiry, and BOOM! ... Donald Trump's campaign
launches a $10-million TV ad campaign painting impeachment as an effort by
the Democrats to "steal" the election.^1 In the days immediately after
House Speaker Nancy Pelosi announced the impeachment inquiry, the Trump
campaign ran 1,800 Facebook ads mentioning "impeachment"—ads which have
been viewed between 16 and 18 million times.^2



We have to fight back. If we let Trump's lies win in the court of public
opinion, impeachment will be a gigantic failure—and it could even help
Trump win re-election in 2020. Can you chip in $5 a month so
MoveOn can push back against Trump's media narrative for as long as it
takes, bring the impeachment fight to key district and states, and build
intense public pressure for the House to impeach Trump and the Senate to
convict and remove him from office?

[ [link removed] ]Yes, I'll chip in monthly to help hold Republicans' feet to the fire to
impeach and convict Trump.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



The coming weeks and months will shape the course of our democracy for
years to come. And MoveOn members will be at the front and center of that
fight. Our campaign goals are threefold:

* Impeach Trump in the House.
* Convict Trump in the Senate.
* Win public approval to make Trump's impeachment, conviction, and
removal from office possible.

But doing all that will take enormous resources. We can win if we are
outspent. But winning will still cost millions.



We will need a consistent flow of funds to ensure we can grow and
intensify the impeachment work that MoveOn members have helped lead for
the past two years, without making cuts to any of the other critical work
MoveOn is focused on. And that's why we're asking: Can you help out by
chipping in $5 a month?

[ [link removed] ]Yes, I'll chip in monthly to help hold Republicans accountable, impeach
Trump in the House, and convict him in the Senate.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



With your support, and by using our organizing and mobilizing tools and
technology, our megaphone, and our mass membership base, MoveOn will play
a leading role in the massive showdown over impeachment—to reject Trump's
criminal efforts to abuse power and invite foreign interference into our
elections, to reinforce a healthy and functioning system of checks and
balances, to show decisively that nobody is above the law, and to make
sure that Republicans who stand against impeachment pay a steep political
price.

Here's what we're focusing on in the weeks ahead:

* Organizing grassroots protests and mobilizations to demonstrate the
strong and growing popularity of impeachment and to push members of
Congress to fight for democracy by passing an impeachment resolution
through the House while building momentum to take the fight to the
Senate.

* Using our massive megaphone, which includes our million-person SMS
blast list, email audience of millions, and social media reach of more
than 2.1 million, to spread the best and most effective messages and
arguments about impeachment to a progressive base and broader public
and tip public opinion. A majority of Americans already agree with us!
Let's not let the right-wing echo chamber cloud this issue, and let's
build off of the majority to grow an overwhelming popular demand for
impeachment.

* Reaching a broader audience of concerned (and persuadable) Americans
through content production and paid media buys. Last year, MoveOn was
the largest advertiser on Facebook in the week leading up to Election
Day, and we'll use our expertise in digital persuasion and utilizing
paid media in the states of vulnerable Republican lawmakers to drive
earned-media narratives. We will also call voters in key states and
districts to inform them about where their lawmakers stand on
impeachment—and then patch them through to their lawmakers, so that
phones on in Washington, D.C., ring off the hook. But we're playing
catch-up: Trump and the Republicans dumped $10 million into
anti-impeachment ads last week alone. So we need to get going now.^3



At this critical moment, will you chip in $5 a month to to
help grow and intensify the impeachment work that MoveOn members have
helped lead for the past two years?

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



The two years that MoveOn members have spent fighting for impeachment give
us the essential foundation we need to take this fight over the finish
line. We:

* Made more than 40,000 pro-impeachment calls to Congress this year
alone.
* Delivered 10 million pro-impeachment signatures to Congress with
allies (the largest petition delivery in our history).
* Joined with allies across the progressive movement to run "Impeachment
August," a month of actions urging lawmakers to take a stand. (And our
actions are working! Now, the vast majority of Democrats have stood up
for impeachment!)
* Had over 3 million views on impeachment-related videos across MoveOn's
social platforms in the past six months alone—including nearly 500,000
views on one recent livestream on the steps of the Capitol in
Washington, D.C.^4

But now, Trump and the Republicans are fighting back—hard. In the last
week, Trump has become increasingly unhinged and like a leader out of a
dystopian novel or a third-rate kleptocracy, rather than an American
president. He said that the impeachment would lead to a "civil war" and
that the inquiry is an attempted coup. And he not only threatened to
sentence the whistleblower to death but said that Congressman Adam Schiff
should be arrested for treason.

The good news is that, in spite of the right-wing echo chamber, there is
majority support for impeachment for the first time.^5 And we can grow
that support. Most Americans are reasonable people, John.
Reasonable people who care about the truth but might not be as tuned in to
day-to-day politics as you and I. And while there is no way that we can
match Trump's money dollar for dollar, we can reach these reasonable
people by combining our small-dollar fundraising with a real grassroots,
people-powered movement. We can win this fight and help tip public support
for impeachment further in the right direction.

Sustaining and growing that support will cost millions over the next few
months. But the good news is that MoveOn has millions of members like you,
who chip in amounts like $5, $10, or $25 every month, and who have made
our powerful campaigns possible. Together, we do amazing things! But we
can't do them without you. We've gotten so far on impeachment that now,
Trump and Republicans are freaking out. We need your help us take our
campaign to the next level and finish the job.



Will you chip in $5 a month? With your help, we'll continue
generating a steady drumbeat of pressure through events, calls, social
media, video production, and other creative tactics—for as long as it
takes to hold Trump accountable.

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



This will be a defining fight of our generation, and it will likely
continue for months.

To sustain this long-term campaign, we need your support to take the
essential work to the next level, as we seek to tip public opinion and
bolster the fact that a majority of Americans believe Trump is abusing his
power. Together, we'll push the House to pass articles of impeachment and
the Senate to convict, while continuing to highlight the obscene
corruption, assaults on our democracy, and human rights violations
committed by the Trump administration.

All told, MoveOn anticipates spending millions of dollars on impeachment
work through the end of the year. But the good news is that we know that
raising that kind of money is possible. MoveOn has raised millions of
dollars to take on the far right from monthly donors giving amounts like
$5, $10, and $25 a month.



We wouldn't ask if it weren't important. But now, more than ever, we need
you. Will you chip in $5 a month?

[ [link removed] ]Yes, I'll chip in monthly to support MoveOn's impeachment work.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Thanks for all you do.

–David, Anne, Nick, Allison, and the rest of the team



P.S. The RNC just announced that it received a record-breaking $125
million in donations during the third quarter, surpassing the entire
Democratic field combined.^6 While there is no way that we can match
Trump's money dollar for dollar, we can match it by combining our
small-dollar fundraising with a real grassroots, people-powered movement.
Will you chip in $5 a month?

[ [link removed] ]Yes, I'll chip in monthly to help MoveOn take on the GOP's lies and
win.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Sources:

1. "Trump amps up attacks on whistleblower as some Republicans call for
more strategic response to impeachment," The Washington Post, September
30, 2019
[link removed]

2. "Trump is using Facebook to run thousands of ads about impeachment,"
CNN, September 30, 2019
[link removed]

3. "Dems Are Getting Torched by Trump in Impeachment Ad Wars," The Daily
Beast, October 2, 2019
[ [link removed] ][link removed]

4. "'Impeachment Now' Event from Outside the Capitol," MoveOn.org,
September 26, 2019
[ [link removed] ][link removed]

5. "Perilous times for Trump: By 45%-38%, Americans support impeaching him
over Ukraine allegations, poll finds," USA Today, October 3, 2019
[ [link removed] ][link removed]

6. "Trump and RNC raise $125 million for reelection bid in third quarter,"
CNN, October 1, 2019
[link removed]




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