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| As we continue to educate the American public about the COVID-19 vaccines with our unprecedented network of more than 300 cross-sector partners, our latest creative seeks to empower young Americans with the information they need. We’re also leveraging the power of song to initiate important conversations with young people about mental health, and we’re thrilled to announce our Board of Directors’ largest class of new members to date. Read on to catch up on all our latest news. |
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| Middle School Mental Health and the Power of Music |
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| Designed to spark meaningful conversations about emotional wellbeing among middle schoolers, our new Sound It Out campaign is based on a truly special concept: Young people often have trouble expressing their feelings, but what if they could speak with an exciting musician who could turn those feelings into a song? Created in collaboration with Pivotal Ventures, Sound It Out comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Resources and songs created for the campaign can be found at SoundItOutTogether.org, and the album is also available on all major streaming platforms. View the full announcement. |
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| Ad Council Appoints 27 New Members to Our Board of Directors |
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| Last month, we were grateful to add 27 new members to our Board of Directors. Our board comprises a prestigious group of senior marketing and media executives who provide expertise and insight to ensure our social good communication campaigns are effective and impactful, and we know these new members will be critical to our ongoing vaccine education initiative and all our other efforts. Check out our full list of new members. |
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| Our Work to Inspire Vaccine Confidence in Young Adults |
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| Forty-five percent of young adults in America feel they do not know enough to make an informed decision about getting a COVID-19 vaccine. As part of our ongoing COVID-19 vaccine education initiative, the Ad Council and COVID Collaborative recently announced a full slate of dedicated efforts that will help 18-to-29-year-olds get the answers they need. Check out the press release for much more. |
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| Our Instagram Partnership Answers Questions About COVID-19 Vaccines |
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| We were thrilled to partner with Instagram to develop a vaccine education guide that has been heavily promoted to the platform’s U.S. users in the “discover” tab. The guide includes easily consumable information on COVID-19 vaccines, rounds up shareable PSAs, and answers the most frequently asked questions. Follow us on Instagram for more! |
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| Get to Know the Asian American Foundation |
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| We are beyond pleased to support the launch of The Asian American Foundation (TAAF). Through funding, advocacy and addressing critical issues, TAAF seeks to build the infrastructure for influence and prosperity of AAPI communities in America. Learn more about how you can support them, and check out “See Us Unite For Change,” their two-hour MTV launch event, on May 21 at 8pm ET. |
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- In advance of the first-ever Mental Health Action Day on May 20, our blog features Noopur Agarwal, our latest Champion for Good, who unpacks her cross-industry mental health initiative and tells us about her day-to-day as vice president of social impact at ViacomCBS.
- Also on the blog: Go behind the scenes on our strategy in building GetVaccineAnswers.org.
- And over on Twitter, our latest #PassThePlatform explored The Bail Project’s work to build equity for Black, brown and low-income communities who are disproportionately impacted by the current bail system.
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