Denim Day 2021: A Success!
Thank you to everyone who participated in Denim Day 2021, making this campaign a huge success! With your participation and support, we were able to reach millions of individuals in all fifty states and countries all over the world. In our 22nd year, this campaign continues to spread messages of violence prevention, solidarity, togetherness and to educate on issues surrounding all forms of sexual violence. We couldn’t have done it without you!
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This year, we added two new themes “We Believe Survivors” and “We Protect Each Other” - and a new look to fit the theme and the transitional moment in time we find ourselves in. Developed in partnership with el Creativo, the floral flourishing images brought to life a rebirth that we are experiencing collectively, and also of the resiliency of survivors. It is about new life, growth, and beauty and seamlessly integrated into our new themes and our campaign this year.
We are inspired by all of the testimonies, stories, photos and reports of Denim Days all over the world. Our movement continues to get stronger and gain momentum. Especially after this last year, this outpouring of support propels us and encourages us to continue to stand up for each other and survivors. We believe survivors. We protect each other. Together we are working toward a world without violence.
Read More
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Press Conference at City Hall
Led by LA City Council President, Nury Martinez, Denim Day kicked off with a press conference at LA City Hall. She was joined by Mayor Eric Garcetti, City Councilmembers Monica Rodriguez, Mark Ridley-Thomas, and Nithya Raman, as well as Denim Day Founder and POV CEO Patti Giggans and Survivor Advocate Tiffany Duvernay-Smith. Speakers discussed the importance of Denim Day, supporting survivors and keeping each other safe, the challenges survivors face during the ongoing pandemic and the need for robust support as people return to school, work and the community.
Watch the Press Conference
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Virtual Survivor Rally with Denim Day NYC
For the second year in a row, we hosted a virtual survivor rally with Denim Day NYC! Hosted by Denim Day spokespeople Maya Jupiter and Aloe Blacc, the rally had participants from both coasts sharing testimony together, creating an online space and bringing together people from around the world in solidarity.
Watch the Virtual Rally
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Levi’s x me too. movement x Denim Day
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We were thrilled to welcome Levi’s to our Denim Day supporters this year through a connection from Tarana Burke and the me too. movement. Tarana took over Levi’s Instagram account on Denim Day spreading messages of awareness and was co-featured in a blog Q&A with Denim Day Founder and POV CEO Patti Giggans.
Read the Blog
Watch the Instagram Stories
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This year brought so many highlights - it was truly one of the most successful Denim Days to date. From social media shoutouts, to events all over the country, to media coverage and stories, to seeing pictures of denim all over and hearing from survivors… we thank you. Check out more photos and a full recap of the campaign.
Read the Recap
Save the Date: Denim Day 2022 is Wednesday, April 27th!
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Support healing services for survivors of domestic and sexual violence.
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CONTACT
Metro Headquarters
1541 Wilshire Boulevard, Suite 300
Los Angeles, CA 90017
213.955.9090 office
213.955.9093 fax
213.785.2684 video
213.785.2749 video
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West San Gabriel Valley Center
892 N Fair Oaks Ave, Suite D
Pasadena, CA 91103
626.584.6191 office
626.584.6193 fax
626.243.7972 video
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