As we work to develop a more regenerative economic system we need to focus on local communities and businesses that support the common good.
Independent businesses have been disproportionately affected by the pandemic and must be financially supported to get back on their feet. They are important pillars in their local communities.
Because, as Jonathan shares in the video (below) 'if you spend a pound in a chain store, most of the money leaves the local economy. But if you spend it in an independent shop, it carries on circulating in the local economy'.