Did you know that the Facebook app on your phone can track what you do in other apps?
This cross-app tracking is a dangerous invasion of privacy that allows Facebook and other apps to collect personal information about you to hyper-target your ads and content to keep you on their platform as long as possible.
Coming soon: Apple’s new software update will allow users to opt out of this cross-app surveillance for the first time -- putting a dent in Big Tech’s ability to track your activity across the internet AND their ability to sell that information for profit.
With this upcoming iPhone software update, we can opt out of cross-app tracking. All we have to do is get the word out. Share with your friends, family, and followers using the hashtag #EveryoneOptOut now:
(If you don’t have an iPhone, we still need your help getting the word out. Other companies like Google ought to adopt these baseline privacy protections as well).
This is our moment to protect ourselves from the mass-monetization of our personal information by companies like Facebook and Google -- called surveillance advertising.
The surveillance advertising business model is the biggest driver of societal harms online -- from privacy abuses and the amplification of false or outrageous content, to predatory and manipulative targeting. While we can’t rely on corporate jockeying amongst Big Tech rivals to solve these problems, Apple’s update can help people limit who surveils them online.
The toxic business model of surveillance advertising fuels extremism and misinformation online. This is a small step towards progress, but we’ll keep fighting and pushing Big Tech to ban surveillance advertising.
We’ll let you know in the near future when the software update is live.
Thanks for sharing,
The Accountable Tech Team
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As a small non-profit standing up to the world’s most powerful Big Tech companies, we need all the help we can get. Please consider chipping in to support Accountable Tech in this fight:
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We recognize the irony of urging you to take action on the dominant social media platforms we’re fighting to hold accountable, but they are… well… dominant. We must reach people where they are in order to level the playing field.
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