John,

Brainwashed, tortured and forced to work in state-run factories. This is the reality for hundreds of thousands of Uyghurs in China -- and fashion brands like Zara are buying up the cotton they produce.

H&M has been brave enough to say “no more” to the Chinese government, but Zara just keeps going along with it. And its millions of customers have no idea.

Zara execs are terrified its customers will find out their favorite clothing store is taking advantage of the brutal repression of Uyghurs to spin a little extra profit. Let’s make their worst fear come true.

Tell Zara to stop profiting from Uyghur forced labor.

Last month, when the government of China slammed H&M for refusing to buy cotton from the Xinjiang region, Zara’s spineless execs bowed to pressure and deleted a statement opposing Uyghur forced labor from its website.

There’s no reason Zara can’t take a stand, just like H&M. If they did and others joined, the government will have no choice but to back off the bullying and reconsider the horrifying treatment of Uyghurs.

All that’s missing is the pressure on them to act. Without it, it’s clear execs will take the easy way out. But our global community has forced major clothing brands to change course before. When tens of thousands of SumOfUs members successfully pressured fashion brands to ensure the safety of Bangladeshi workers -- H&M, Zara and Benetton all got on board. Now let’s do it again.

Zara: Stop buying cotton made by Uyghur forced labor!