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Dear John,
For decades, Republicans have pushed policies that serve the interests of the rich over everyday Americans. Massive tax breaks for billionaires. Starvation wages. Windfalls for Wall Street while working people get crumbs. This is the GOP agenda and always has been.
But now, after losing the House, Senate, and White House, Republicans are shamelessly trying to rebrand themselves as “working class heroes.”
It would be laughable except that there’s evidence that it could be working.
Before Trump, Democrats regularly won working class voters in presidential elections. But in 2016, Trump won among voters without a college degree by 6 points. Last year, Democrats did well enough to win, but it was just barely enough.
And now Republicans are heavily targeting white working class voters with racist dog whistles and phony controversies about Mr. Potato Head’s pronouns and Dr. Seuss. They think this is their winning strategy for the midterm elections, and if we don’t have a counter strategy, they could be right.
To fight back, we have launched an aggressive and innovative strategy to crack through the information bubbles and grow our audience across the political spectrum, including among working class Trump voters. Then we are testing and widely deploying the most effective messages to debunk the Republicans' fraudulent working class posturing.
Will you make a donation right now to help expand our outreach to working class voters? [[link removed]]
At the Conservative Political Action Conference, Ted Cruz claimed that “The Republican Party is not the party of the country clubs. It’s the party of hardworking, blue-collar men and women.”
Marco Rubio said that Republicans need to rebrand as a “multiethnic, multiracial, working class coalition."
Josh Hawley, one of the biggest cheerleaders of the January 6 insurrection, said, “We are a working class party now.”
It’s all a fraud. The Republican Party platform is like one big love letter to the rich and powerful. Their strategy to win blue-collar voters is the same old divide-and-conquer strategy that has been used against working people for decades: use race, gender, and other cultural “hot buttons” to turn working people against each other and keep the elites in power.
The good news is that the facts are on our side, and the team at Inequality Media Civic Action includes some of the most talented and effective messaging experts in the country. Every day, we’re researching the economic data and policy impacts from Washington and pushing out compelling videos and shareable social media content.
We know it’s working because research shows that we have one of the most engaged audiences on Facebook, including an unusually large following on social media among persuadable conservatives. And these folks watch our videos far longer than what’s typical on Facebook or Instagram.
Republicans are betting big on their plan to rebrand as the party of working class voters. We won’t let them get away with it, but we need your help. Will you make a donation to help fight back? [[link removed]]
Thanks for all you do,
Robert Reich
Inequality Media Civic Action
*Contributions to IMCA are not tax-deductible as charitable contributions for federal income tax purposes.
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