Dear John, Yesterday, I reached out to extend a special sneak preview of an incredible, one-day match opportunity. This End Alzheimer's One-Day Match Challenge is made possible by the Robert I. Schattner Foundation. The foundation has chosen to support local care and support efforts and advance critical research; your donation can go twice as far, up to $50,000, to provide care and support and accelerate global Alzheimer's and dementia research. Here's the catch: We must raise $50,000 by Monday at midnight to receive our matching funds and help further our vision of a world without Alzheimer's and all other dementia. Please help us get a strong start with your first gift now, while it can make DOUBLE the impact on our critical work. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Friday, April 9, 2021 To: John xxxxxx Subject: You're getting this match offer first.

JUST FOR YOU: End Alzheimer's One-Day Match Challenge sneak preview

Dear John, In the last year, we've seen the devastating impact that COVID-19 has had on older Americans, many of whom are already facing the challenges of Alzheimer's disease, either personally or with a loved one. We were confronted with the unprecedented situation of protecting these vulnerable communities while facing the myriad difficulties presented by the pandemic. And those difficulties are still here today. We must keep working toward our vision of a world without Alzheimer's and all other dementia. That's why I'm proud to share a critical way you can help fight to end Alzheimer's amid these difficulties — our End Alzheimer's One-Day Match Challenge. And I'm sharing it with you early, before its official launch on Monday, so you can help us get a head start with your first gift now. Our End Alzheimer's One-Day Match Challenge is kicking off early. Donate now while: This unique opportunity to come together for one special — and impactful — day is made possible by the Robert I. Schattner Foundation. But you don't have to wait to take advantage of this amazing match opportunity if you give today. The foundation has pledged to match every gift, up to $50,000, to provide local care and support programs and advance critical research. That means your gift today can go TWICE as far to provide care and support and advance the research that could one day end this devastating disease forever — but only if we can meet our match challenge by midnight on Monday night. Each day, somewhere, Alzheimer's is robbing a family of a future with their loved one. So, we aren't exaggerating when we say that every day counts. Every day that we make progress toward ending this debilitating disease, we give families hope. Today, you have the chance to share hope. This rare opportunity to double your impact and the hope it can deliver is the perfect time to make your first gift — please join this exciting End Alzheimer's One-Day Match Challenge by donating now. There are so many reasons to give today, John: the master's-level clinicians and specialists available to provide resources, guidance and crisis assistance through our 24/7 Helpline (800.272.3900). The positive results we're seeing from various drug trials. The virtual training programs we're providing for staff in long-term care settings. Of course, there's also the chance to have your gift matched by the generous Robert I. Schattner Foundation. Please make a generous donation now, while it can go twice as far to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Your gift can be matched 2X thanks to the generosity of the Robert I. Schattner Foundation. Thank you in advance for helping make this match challenge a success. Sincerely, Donna McCullough Chief Field and Development Officer P.S. In order to unlock the matching funds, we must work together to raise $50,000. That's why I'm reaching out to you in advance — please help us unlock this match by making a gift to support the millions of Americans facing dementia today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.