Amazon averaged 9.1 paid search ads on the first page of results last year and the number on Walmart's marketplace jumped from 1.7 to 4.1 last year, according to data from Profitero. Paid search ads are on the rise as key discovery points for brands, and they are becoming increasingly important revenue generators for online marketplaces.
Modern Distribution Management (tiered subscription model)
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The Death of Field Sales The days of large field-based sales teams are numbered for most organizations. Most customers don't want it and most businesses simply can't afford it! This book shows a better way to grow sales significantly faster than expenses, as we return to business as usual. Get the first four chapters FREE.
Distributors can successfully compete against Amazon Business and similar entities by using e-commerce platforms to offer customers better value propositions and mass customization, says Mike Marks of Indian River Consulting Group. "The very first step is you have to define what you want to it to look like in the end, instead of just adding incremental things because they're good ideas," he says.
Download the eBook: The CPG Evolution Rise of the DTC Challengers and Small Business Marketplaces. Shoppers all over the world want access to a greater variety of food and beverage products. Innovating the customer experience can help your brand meet that demand and achieve growth. Download here
Business-to-business marketers make four common mistakes when creating sales enablement content, including focusing on customer-focused assets instead of content designed specifically for sales representatives, Aaron Agius writes. Ensure sales enablement content is integrated within your overarching content strategy and work with sales colleagues to develop content that offers value at each stage of the funnel, Agius recommends.
Sales managers must be able to recognize when their teams are underperforming because they don't understand their roles or need skills training, both of which can be addressed through coaching. Attitude problems and role mismatches are more serious problems that usually must be solved by changing hiring processes, writes David Brock.
Your contact center of the future…Now A series of disruptive forces are likely to profoundly change the way service is delivered, which will ultimately enable omni-channel experiences and seamless, human-centric service. In an on-demand webinar, Deloitte and Salesforce discuss these impending changes and how improvements can be enabled at every touchpoint. Watch now
The process of making a decision and what happens afterward can be more important than the decision itself, writes Jennifer Davis, Learfield IMG College's chief marketing and communication officer. "If making a choice is an act of convergence, immediately the tasks diverge, into multiple workstreams, across multiple groups, functions, levels, and geographies to make the decision right," she writes.
Smart leaders manage conflict well by reframing it as a misalignment and using their boss as a mentor and guide, among other tactics, writes Marlene Chism. "Although no leader enjoys conflict, competent leaders understand that conflict is not the problem: Mismanagement is," she writes.
Getting retail back to business [now on-demand] How are retail companies faring after making adjustments based on the pandemic, and what is on their agenda as they move forward into this new era of retail? Watch on-demand as SmartBrief, Hallmark and Farmgirl Flowers discuss where their businesses are picking up and how their goals have evolved over the last year. Watch now.
The NAW Virtual Distribution Leadership Program is June 7 - 18. Designed to build the knowledge and skills that every employee needs to be a smarter business leader, this two-week virtual course will allow your leaders to conduct their day job and expand their skills at the same time. Learning how others operate, solve problems and drive solutions is one of the top reasons this NAW program is so highly rated. This course builds competence and confidence for everyone from emerging leaders to seasoned veterans. Register your team today!
NAW and Distribution Strategy Group have teamed up on a seven-part free series called, "Adding Value in a Post-Pandemic World: New Leadership Strategies for Distributors." We focus on innovative ways for distributors to differentiate themselves from industry disruptors. Distributors will understand the challenges facing the industry, and will be armed with new modes of thinking and information to build robust strategies with staying power. Each part includes a free research report to download and a free webinar to watch live and on demand. Sponsored by Oracle Netsuite, Zoro, and McFadyen Digital.
During this 90-minute open discussion, you'll exchange ideas with a trusted network of C-suite peers in distribution. Companies belonging to this community are from firms between $100 million and up to $1 billion in annual sales. There is no formal agenda or speakers -- just you and more than a dozen of your friends in distribution discussing today's pressing issues. Last year, participants shared how they were protecting their employees during the pandemic and more. Don't miss this opportunity. Register today.
