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ADLIBBING | OCTOBER 2019

4 CONSIDERATIONS BEFORE YOUR BRAND LEANS INTO A SOCIAL CAUSE
Matt Klein, Sparks & Honey

So your brand wants to support a social cause? Our friends at Sparks & Honey break down four things to consider before you enter the conversation around a given issue.


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KEEPING PEOPLE AT THE CENTER OF HEALTH COMMUNICATIONS
Sarah Peterson, the magnetic collective

The way consumers view their own health is changing. Medicine is personalized and information is democratized. Our partners at the magnetic collective explore ways to reach them effectively through communications.


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CHAMPION FOR GOOD: JANE TUCKER FROM ATTN:
AdLibbing

Jane Tucker is an expert in brand partnerships. See what she has to say about creatively promoting purpose-driven initiatives through social media video and beyond.


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