From JohnFetterman.com <[email protected]>
Subject An explanation
Date March 28, 2021 9:48 PM
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[ [link removed] ]John Fetterman


John,

In just a moment, we’ll ask you to contribute to John Fetterman before our
very first official fundraising deadline. But before we do, can you please
give us a chance to explain why this request is so timely and important?

Thank you for hearing us out. Seriously. 🙏

You see, in about 50-ish hours, we are facing the most important milestone
of this entire campaign so far: Our very first Federal Election Commission
(FEC) deadline. On Wednesday at midnight, we are required by law to close
the books on our first quarter and report all our fundraising numbers to
the public.

Now, why is this such a big deal?

Let us explain real quick, because there are a few key reasons.👇

 1. First, the press is watching these reports closely. Whether we like it
or not, the pundits are going to gauge our FEC report as a sign of our
campaign’s momentum. Big numbers = good headlines that will propel us
forward. Disappointing numbers… well, we won’t even go there. Bottom
line is the more we raise, the more seriously we get taken in the
press.

 2. Second, our opponents are watching too! If a lot of people are giving
to our campaign, it sends an unmistakable message about the strength
of this grassroots team heading into the primary and general
elections. Our opponents, especially the Republicans, want to see us
post low numbers, and we’ve just got to turn around and do the
opposite.

 3. Finally, we are on the verge of hitting a HUGE number. We can’t reveal
what it is quite yet, but we’ve set a $500k goal between earlier today
and the Wednesday midnight deadline. We are super close to this
benchmark. If we get it, we will be able to post an absolutely MONSTER
public fundraising number that will blow away the expectations of
everyone watching.

Look, this very first FEC deadline is huge. If we reach our goal, it'll be
a giant leap forward for this campaign. We are desperate to get every last
dollar so we can get over that line, and that is exactly why we are
emailing you right now.

[ [link removed] ]Can you be one of our final donors before the deadline by making
a $5 contribution today?
Your donation could be the one that puts us over that goal line so we can
post an absolutely stunning public FEC report.



[ [link removed] ]Contribute $5



Emails like this one are how we raise about 40% of all of this campaign’s
money. But only 1-in-100 people reading any given email typically end up
donating.

If, just for this moment before this really big deadline, we could get
even 10% of the people reading this message to contribute, we could reach
our goal in a matter of hours and shock the entire political world in our
first quarterly report.

So, what do you think?

[ [link removed] ]Can you be one of those people today? If so, make a $5
donation now to help us reach this goal ahead of this extremely important
FEC deadline.

Every single donation, no matter how big or small, makes a huge
difference. Together, we will send John to the Senate and flip PA blue
without taking a dime from corporations or their PACs. Just plain ol'
grassroots fundraising power!

Thank you, from the bottom of our hearts, for making this all possible.

— All of us at Team Fetterman HQ


 


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