To show organizations just how many people are ready to eliminate Big Tobacco and vape influence, truth is calling on young people to join the fight.

Truth Initiative

March 25, 2021

Truth Over Money, a new campaign from truth®, is asking young people to take action

The tobacco industry has a long history of shamelessly protecting its profits at the expense of people’s lives. To show organizations just how many people are ready to eliminate Big Tobacco and vape influence, truth is calling on young people to join the fight to keep tobacco and vape dollars out of communities by signing the Truth Over Money petition.

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Momentum is growing in Congress to enact a ban on menthol products, New York Times reports

A New York Times report explains why advocates like the African American Tobacco Control Leadership Council, Campaign for Tobacco Free Kids, Black Women’s Health Imperative and Truth Initiative are hoping that the Biden Administration will soon come out in favor of banning mint-flavored cigarettes and other tobacco products.

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New series from truth reveals what it’s like for young people on their journey to quit vaping

Quitters, a new series from truth shares stories of six people who have decided to quit vaping. In case you missed it, the second episode of the series highlights the story of Matt, also known as drag queen Cya, who originally started vaping to quit smoking cigarettes. After years of being addicted to nicotine, Cya is ready to take on the Quitter's challenge. New episodes are released every Friday on YouTube.

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Tailored support for smoking and diabetes

Given the serious impact of smoking for those with diabetes, it’s essential to have tools that can support a quit effort. In observance of Diabetes Alert Day on March 23, the EX® Program shares what personalized tools employers and health plans can use to support diabetics who smoke to quit.

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This week in tobacco policy news

Falmouth, Massachusetts – The Board of Health adopted a regulation to cap tobacco retailer licenses at 35.
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West Virginia – Governor Justice signed into law a bill requires approval from county commissions or other appointing agencies for future regulations from county boards of health.
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