|
|
|
|
| From former presidents to sports leagues, pharmacies and Willie Nelson, the list of partners on our historic COVID-19 vaccine education initiative is still growing. To learn more about the effort, find suggested resources to help you or your organization combat anti-Asian racism, and catch up on all our March news, read on. |
|
|
|
|
|
|
|
| Former Presidents and First Ladies Champion Vaccine Education |
|
|
|
| As part of our COVID-19 vaccine education initiative in partnership with COVID Collaborative, we recently unveiled new PSAs featuring Presidents Barack Obama, George W. Bush, Bill Clinton and Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter. The powerful PSAs show the former presidents discussing the safety of the COVID-19 vaccines and the special moments they're looking forward to. Read our launch release and check out the new PSAs, and check out Ad Age’s launch coverage. |
|
|
|
|
|
|
|
| Ad Council Teams Up with 13 Sports Leagues and Organizations to Tackle Vaccine Confidence |
|
|
|
| Also as part of the COVID-19 vaccine education initiative, the Ad Council and COVID Collaborative announced a new campaign in partnership with 13 professional sports leagues and organizations, including Major League Baseball, NASCAR, the NBA, the NFL, the National Women’s Soccer League, the PGA and the US Open Tennis Championships. Highlighting iconic moments in sports and an all-new recording of “I’ll Be Seeing You” performed by Grammy-winner Willie Nelson, the PSAs encourage fans to visit GetVaccineAnswers.org for the latest information on the COVID-19 vaccines—in preparation for the day we can safely return to stadiums. Here’s what TODAY had to say. |
|
|
|
|
|
|
|
| Leading Pharmacies Join the Ad Council to Educate Americans |
|
|
|
| CVS Health, Walgreens and Walmart are working with the Ad Council and COVID Collaborative to help educate people across the nation on the COVID-19 vaccines. Leveraging the expertise of the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), the new set of PSAs tap local pharmacists, who are trusted messengers, to address common questions surrounding COVID-19 vaccination. Check out the press release, and view the “Hear From Pharmacists” PSAs on our YouTube channel. |
|
|
|
|
|
|
|
| Actionable Ways to Combat Anti-Asian Racism |
|
|
|
| Hate crimes targeting the Asian-American and Pacific Islander community have increased exponentially throughout the course of the COVID-19 pandemic. Stop AAPI Hate’s new national report documented nearly 3,800 accounts of anti-Asian hate incidents from March 2020 to February 2021, and last week in Atlanta, a white shooter took the lives of eight people, most of whom were women of AAPI descent. If you or your organization is looking for actionable ways to support the AAPI community and stand firmly against hate, we rounded up some useful resources on our blog, including tips from our iconic Love Has No Labels campaign, which released “Fight the Virus. Fight the Bias.” (pictured above) last year. |
|
|
|
|
|
|
|
| Love Has No Labels and StoryCorps Bring Americans Together, One Conversation at a Time |
|
|
|
| Love Has No Labels has recently partnered with StoryCorps to highlight the significance and power of listening—especially in a time when America is more divided than ever. The new PSAs share resources on how to have meaningful conversations, and they encourage viewers to participate in the One Small Step program, which will match them with someone from a different background so they can share a powerful conversation. To see the videos and learn more, visit LoveHasNoLabels.com/OneSmallStep. (See launch coverage on The Drum.) |
|
|
|
|
|
|
|
|
|
- The COVID-19 vaccines are here, and soon the opportunity to get back to the moments we miss will be, too. This emotional new spot shows the joyful moment when one family is able to reunite.
- #HaveYouMet Rev. Dr. Jacqui Lewis? She’s the latest feature in our CEO’s LinkedIn series. To learn how she uses her gifts as an author, activist, preacher and public theologian to foster an antiracist and welcoming society, check out her video.
- In honor of Women’s History Month, check out these 10 groundbreaking ads.
- And over on our Twitter account, our latest edition of #PassThePlatform highlighted Black In Film, a trailblazing organization that has built a digital database to help cultivate and employ Black talent in the film industry.
|
|
|
|
|
|
|
|
|
|
|
|
