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Friend,

Buckle up: Mark Zuckerburg, Jack Dorsey, and Sundar Pichai are preparing to testify before Congress this afternoon about the rampant misinformation on their companies’ platforms.

We’ll likely see them resort to the same usual talking points of denying their products are harmful despite overwhelming evidence to the contrary, and insisting that they have the public’s best interests at heart.

Who else used the same playbook in the 1990s? Big Tobacco. Watch our new video out this morning ahead of the congressional hearing:

Big Tobacco and Big Tech have some things in common. Both push addictive products, run ruthless marketing schemes, and hide the ball on the consequences.

For Big Tech, it all comes back to their toxic business model: Stoke outrage with extremist content that gets people to spend more time on the platforms, which in turn means they get to collect more data on their users. Then they sell that data to advertisers, who use it to target you with even more extreme content. In short, the surveillance advertising business model creates a vicious cycle of misinformation.

So no matter what the Big Tech CEOs tell Congress today, the truth is they can’t be trusted to regulate themselves. Their business model incentivizes very misinformation and extreme content that they insist they're cleaning up. Enough is enough -- it's time to hold them accountable.

If you’re on board, click here to watch our new video and spread the word online >>

Thanks,

The Accountable Tech Team