From Health Affairs Today <[email protected]>
Subject The Myth of Price Transparency and Having ‘Skin in the Game’
Date March 24, 2021 8:05 PM
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The Latest Research, Commentary, And News From Health Affairs

Wednesday, March 24, 2021

Dear John,

In today's newsletter we discuss a New Hampshire price transparency
website and if increases in viewership impacted patients' choice in
services.

Increased Use Of Provider Price Tool Does Not Increase Use Of
Lower-Price Providers

Many policy makers and payers view health care price transparency as
critical to facilitating informed patient decision making and decreasing
overall health care spending. In order for these savings to come about,
patients must actually use available price information when choosing
where to get care. Many states and private insurers have price
transparency websites for this purpose.

In their March 2021 Health Affairs paper, Sunita M. Desai and coauthors
discuss the impact of an online informational advertising campaign

for NH HealthCost, the publicly available price transparency website
developed by the state of New Hampshire.

Desai and coauthors tracked the number of visits from New Hampshire
users who viewed the price transparency components of the website and
found the average number of visits per week to the website increased by
629 percent during the campaign. Despite this increase, the advertising
campaign was not associated with greater use of lower-price services.

Are you caught up on all of our Health Affairs podcasts
? Check them out on our website,
Apple podcasts, Spotify, Stitcher, or anywhere else you listen to
podcasts.

Today on Health Affairs Blog, Matthew L. Tobey and coauthors argue that
the time has come to organize stakeholders and define a pathway to more
fully engage academic medical centers in equitable rural health
.
Also, Lawrence O. Gostin and Meryl Justin Chertoff discuss the
principles and policy mechanisms that can be established to do better at
protecting both liberty and public health during future emergencies
.

Elevating Voices In Women's History Month: Rural women are at greater
risk of life-threatening complications during childbirth

than are their urban counterparts, according to highly cited research by
Katy Backes Kozhimannil of the University of Minnesota and coauthors in
Health Affairs' recent theme issue on rural health.

Enjoying our newsletter but not yet a Health Affairs subscriber? Sign up
today .

Your Daily Digest

Online Advertising Increased New Hampshire Residents' Use Of Provider
Price Tool But Not Use Of Lower-Price Providers

Sunita M. Desai, Sonali Shambhu, and Ateev Mehrotra

Teaching Hospital-Based Rural Physician Fellowships Advance Health
Equity

Matthew L. Tobey, Jason Beste, Phuoc Le, Sriram Shamasunder, and Jeff
Robison

Lockdowns, Quarantines, And Travel Restrictions: What's The Law, And
How Should We Decide?

Lawrence O. Gostin and Meryl Justin Chertoff

Rural-Urban Differences In Severe Maternal Morbidity And Mortality In
The US, 2007-15

Katy Backes Kozhimannil, Julia D. Interrante, Carrie Henning-Smith, and
Lindsay K. Admon

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