Launch digital ads in three states, send tens of thousands of text messages, and connect supporters to our letter-to-the-editor (LTE) and call tools.

We need to solidify support for the For The People Act before the Senate votes.

Here’s our plan: we’re looking to run digital ads in three key states and send tens of thousands of text messages that can connect supporters to our letter-to-the-editor (LTE) and call tools. And yesterday, we launched our 50-state grassroots advocacy tool to help voters contact their Senators directly.

Thanks to supporters like you, we raised an initial $103,713 in the last few weeks to get this grassroots advocacy campaign started. Now that things are up and running, it will take roughly $18,750 a week to fund the infrastructure for an advocacy campaign like this.

Our team decided to ask for your help -- if we set a weekly goal of raising $18,750 to build the infrastructure needed to run a longer-term campaign designed to engage key senators, could we count on your help?

Will you make a donation before 9:59pm to help us make a huge impact with our grassroots campaign to pass the For the People Act? Your contribution will be put to work immediately and will help us execute our plans.

The All On The Line team is excited to launch and sustain this grassroots campaign. But I’ll be honest, I want to avoid having a conversation about where we may need to scale back if we don’t reach our fundraising goals and don’t have enough resources.

Direct outreach to voters will be essential to passing democracy reforms. So making a decision like cutting back on text messages would mean we couldn’t be robustly engaging folks who have signed up to get involved. And scaling back digital ads would make a huge dent in our ability to educate and engage new people about the For the People Act.

I just saw a rough cut of one of our digital ads -- and I think it’s really great. I’m looking forward to sharing it with you, but before we do, I want to make sure we have what it will take to keep the ad up and running until the Senate votes on the bill.

If you make a contribution before 9:59pm, it’ll help our team better gauge what will be possible for our grassroots campaign.

Thanks,
Saumya

 

 

All On The Line is the grassroots advocacy campaign supported by the National Redistricting Action Fund. Support our work to end gerrymandering.