[ [link removed] ]John Fetterman


Hey, John — I'm Eric. I'm a sixth
generation Pittsburgher, amateur baker, and the Deputy Campaign Manager
here at Team Fetterman HQ.

I wanted to send you a quick email about our Q1 campaign strategy. What
I'm about to tell you isn't something most campaigns usually share, but as
one of our earliest
supporters, I believe
this is stuff you ought to know.

A *big* recent development this past week is that Facebook finally lifted
their ban on political ads — allowing our campaign to run these types of
ads for the very first time since we launched. The response has been
incredible, John.

The long and short of it is this: We really need to keep running these ads
right now — especially as we race towards our first quarterly deadline at
the end of this month. For every dollar we're able to add to our ads
budget, we're gaining almost 1.6X that amount in immediate return while
adding new supporters to our movement. So if you have it in your budget to
donate for the very first
time, now would be an amazing time to
contribute.

[ [link removed] ]Can you make a $5
donation right now to help grow our campaign ahead of our Q1 deadline?
Every dollar donated right now is averaging out to about $1.66 after we
invest it in our ads program.



[ [link removed] ]Contribute $5



Our momentum is off the charts,
John, which is super exciting for me, for
John, and hopefully for you, too! Take a look at these numbers, broken
down per dollar invested in these types of ads:

+--------------------------------------+
| Spend | Raise | Return on Investment |
|-------+-------+----------------------|
| $1.00 | $1.66 | 166% |
+--------------------------------------+

The column on the right shows how much immediate return on our spending
we're seeing as we run these ads on platforms like Facebook and Instagram.
Right now, every ad is paying for itself — and then some — so it's crucial
that we keep our foot on the gas as we aim to put up a huge fundraising
number for Q1.

I realize that this is probably *waaayyyy* more information than a typical
campaign would share with their supporters, but here's the thing: This
isn't going to be a typical campaign. Supporters like you are just as much
a part of this thing as me, or even John. This campaign is about building
a better future for all
Americans,
so if you can, I hope you'll chip in a few bucks today:

[ [link removed] ]Will you donate $5 to build this campaign from the very
beginning? Every contribution made ahead of our Q1 deadline is helping
bring new supporters into the fold, so even a small donation would mean a
lot.

Thanks so much for hearing me out. I know this was a lot of info. But
you're a big part of this, so I hope John can count on you.

Eric

Eric Stern
Deputy Campaign Manager
John Fetterman for U.S. Senate


 


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