Indian River Consulting Group's Pandemic Revenue Index of 13 distributors increased by 9.1% the week of March 1-5, its final week. "Publishing the index has been testimony to the wholesale distribution industry's incredible resiliency," IRCG's Mike Emerson writes.
The Reason They Come into Work It's not to make money. It's not to make the next sale. It's not because they just think the product is a good product. It's because they believe. Make your sales team believe.
A surge in truck orders, a scarcity of drivers and rising warehouse costs are among the signs that the logistics industry is doing well. But along with the bullish outlook comes challenges, and new technologies are being deployed to meet them, including smart warehouses and drones that may one day travel along "drone highways."
The trucking industry stands to gain from expected economic expansion in 2021, as higher consumer spending will spur demand for freight, according to IHS Markit. IHS also predicts that orders for Class 8 trucks will increase as fleets replace vehicles and add capacity.
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Businesses can strengthen their e-mail marketing campaigns by using interactive and mobile design, automation and segmentation, writes Gert Svaiko. "While your online store's primary goal is transactions, you can further build your business by creating an emotional connection with the user," Svaiko writes.
Business-to-business content doesn't have to be boring and marketers can turn "should read" topics into "want to read" content by focusing on people and finding creative ways to tell stories, Jonathan Crossfield writes. Crossfield points to examples from B2B brands such as SunGard and urges B2B marketers to "place your content in the real world."
Anger is a tricky emotion at work, as suppressing the feeling doesn't help, but responding in the heat of anger is also counterproductive, writes Dan Rockwell. "Where does your angry mind go when you pull it back from blame, inaction or bitterness?" he writes.
Employees at every level need to understand how their work fits with the larger vision and feel empowered to innovate and take risks, writes Robert McDonald, former head of Procter & Gamble and the Department of Veterans Affairs. McDonald shares examples of vision, training programs and communications that he deployed in his corporate and public sector roles.
During this 90-minute open discussion, you'll exchange ideas with a trusted network of C-suite peers in distribution. Companies belonging to this community are from firms that exceed $1 billion in annual sales. There is no formal agenda or speakers -- just you and more than a dozen of your friends in distribution discussing today's pressing issues. Last year, participants shared how they were protecting their employees during the pandemic and more. Don't miss this opportunity. Register today!
Jason Hein, Principal B2B Strategist at Bloomreach, writes, "Personalization is table stakes for any successful e-commerce website that offers more than a handful of products. As the diversity of products grows and each item becomes more targeted in use, it's not practical to present one's full selection to all customers." In this sponsored blog post, Hein explores the complexity of personalization and the role of contextualization in driving impact and revenue in B2B e-commerce.
Interchange increases and changes to Level III processing effective in April 2021 are the biggest changes in a decade to the rates you pay to accept credit cards, according to Bloomberg News. For an insider's view of how to protect margins, download the complimentary whitepaper from NAW Trusted Partner, Unified Payments Group.
