Please act now.

Dear John, This is urgent. Right now, you can become a monthly supporter during our special February $25,000 12X Match Monthly Supporter Drive. And there's no better time, because right now your first gift can be matched 12X, up to $25,000, to provide care and support to families impacted by Alzheimer's disease while advancing critical global research. But we only have until February 28, so don't delay. Your first monthly gift of: We count on our monthly supporters so much. In fact, we've set an ambitious goal of recruiting 2,100 new monthly supporters in 2021. Can I count on you to become a monthly supporter — especially when your first monthly gift can be matched 12X, up to $25,000? But the real urgency comes from the knowledge that Alzheimer's is affecting the lives of millions of people — and the threat of this debilitating disease continues to grow. Between 2000 and 2018, deaths from Alzheimer's have increased 146%, so more must be done to fight this devastating disease. This generous opportunity is thanks to the Yeamans Family Foundation. Their gift honors David Yeamans' father, who began to show signs of cognitive decline after a series of health setbacks and was diagnosed with Alzheimer's in 2016. "He just started to fade," David explains. You can help fight for a day when no son or daughter has to see their parents fade before their eyes from this devastating disease with a monthly gift today. The foundation's matching gift will support local care and support efforts, while your first monthly donation will help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I wouldn't be asking you to become a monthly supporter if it wasn't important. But I also believe monthly giving is perfect for YOU. You've shown interest in our work and joined our community. There's no better time to make your first gift. Will you become a monthly supporter today, when your first monthly gift can have 12X the impact? Your monthly support can: Connect and support a global network of researchers dedicated to accelerating research toward methods of treatment, prevention and, ultimately, a cure. Ensure that callers to our free, 24/7 Helpline (800.272.3900) receive support from trained specialists and master's-level clinicians — every hour of every day — so no one has to face this devastating disease alone. Help us advocate at the state and federal levels for policies to improve the lives of all impacted by Alzheimer's. It's a way to show your enduring commitment — and to begin building your legacy month after month.

We must make this a year of action and impact — and we can't do it without you. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Your monthly gift provides consistent support that means our care and support services, research and advocacy never pause. Please take advantage of this almost unheard of 12X match challenge — join the fight to end Alzheimer's as a monthly supporter today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.