Welcome to the Number of the Day

February 26, 2021

In the 1960s and '70s, three major television networks (CBS, NBC, and ABC) dominated the media landscape. They provided a common base of entertainment and news programming shared by most of the nation. But with the arrival of cable television and then the internet, countless competitors divided up the media landscape serving niche audiences in a way that has now become familiar.

Seventy-one percent (71%) of voters think the social media industry may follow a similar path. They think it's likely that Republicans and Democrats, conservatives and liberals will eventually rely upon different social media companies. A Scott Rasmussen national survey found that just 14% consider that outcome unlikely. They expect large social media companies like Facebook and Twitter to continue commanding a mass audience.[1]

Those figures include 34% who believe it's very likely the social media world will fragment in this manner and 5% who say it's not at all likely.[1]