February 25, 2021

 

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TODAY'S NEWS

Beer industry leaders celebrate success of BEERS TO THAT® campaign

The Beer Growth Initiative (BGI) is celebrating the success and continued national expansion of BEERS TO THAT®, the first-ever industry-wide campaign striving to drive beer category growth. Now, BGI is calling everyone in the beer industry to the table and empowering them to build up the beer category through engagement with BEERS TO THAT®. "It's been exciting to see the entire beer industry rally around the common goal of celebrating beer. We look forward to building on the momentum of this movement and reminding consumers why beer is always the best choice," said NBWA President and CEO Craig Purser.

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Four 'new' beer styles added in 2021

The Brewers Association (BA) has released its updated 2021 Beer Style Guidelines. Included in the updated guidelines are four new beer styles defined by the BA: Kentucky Common Beer, Belgian-Style Session Ale, New Zealand-Style Pale Ale and New Zealand-Style India Pale Ale. Get into the nitty-gritty of these new beer categories here.

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Sit back and relax at the beer spa

When it's time to wind down, which would you rather have: a cold beer or a day at the spa? In Denver, Colo., you can have both. The Beer Spa offers hops, barley and herb-infused hydrotherapy treatments, other spa services and, you guessed it, a taproom to enjoy a fresh pint while you're getting pampered.

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Best Mexican beers to add to your collection

The U.S. has famously rich craft beer scene, but so do our neighbors to the south. Mexican craft brewing has everything from big-name lagers to noteworthy microbreweries. Check out this list of The Manual's 11 favorite Mexican beers.

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DISTRIBUTOR EMPLOYEE SPOTLIGHT

Bill Reagan
Beverage Distributors Inc.
Cleveland, OH


America's more than 3,000 licensed beer distribution facilities employ more than 140,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!
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