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| Today the Ad Council and COVID Collaborative reveal the platform and initial creative for our COVID-19 vaccine education initiative: “It’s Up To You.” This effort involves an unprecedented coalition of major brands, media companies, influencers, community organizations, faith leaders, medical experts and other trusted messengers—it’s one of the largest communications efforts in American history. Read on to learn all about this momentous undertaking. |
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According to our research, as of earlier this month, nearly 40% of Americans have not yet decided to get the vaccine when it’s available to them. We also know that Black and Hispanic communities have been disproportionately affected by the pandemic—and due to systemic inequities and a history of medical atrocities, these communities also have a greater distrust of the government and medical community.
With multiple campaigns under one umbrella, and with a special focus on reaching communities of color, “It’s Up To You” takes an empathetic approach that reaffirms it’s understandable to have questions—and that getting educated about the vaccines is a key step toward getting back to the moments and people we miss. Watch one of the new PSAs, and for more details about our partners and their efforts, read today’s press release. (And check out the coverage by The New York Times, The Wall Street Journal, USA Today and AP.)
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| Got Questions? GetVaccineAnswers.org Has Answers. |
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| All "It's Up To You" creative encourages people to visit GetVaccineAnswers.org (DeTiDepende.org in Spanish) to get the latest information about COVID-19 vaccination, with the ultimate goal of helping more Americans feel confident about getting a vaccine when one is available to them. Vetted by experts from the CDC, HHS, FDA and COVID Collaborative, content on the website is currently available in English, Spanish, Simplified Chinese, Korean, Russian, Haitian Creole and Vietnamese. Check out the new site. |
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| Introducing the Health Action Alliance |
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| In partnership with the Business Roundtable, the CDC Foundation, the de Beaumont Foundation and the Robert Wood Johnson Foundation, last week we announced the creation of the Health Action Alliance (HAA)—a new partnership between leading business, communications and public health organizations to strengthen and accelerate the business community’s response to COVID-19. To learn more about the HAA, check out our press release. |
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| Virtual Events with the NAACP, Bishop T.D. Jakes, Dr. Fauci and More |
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Tonight at 8pm EST, the Ad Council and the NAACP will host a national virtual town hall, moderated by ABC journalist Deborah Roberts, and featuring Dr. Kizzmekia Corbett, Dr. Marcella Nunez-Smith, Dr. Reed Tuckson and NAACP President and CEO Derrick Johnson. Learn more about tonight's town hall.
On March 9, in collaboration with Values Partnerships, we will present a national vaccine education event featuring Bishop T.D. Jakes and other highly influential faith leaders, all of whom are part of a faith-based steering committee engaged with our initiative.
Also on March 9 is our HAA National Business Summit on COVID-19 Vaccines, featuring keynote remarks from CDC Director Dr. Rochelle Walensky, Business Roundtable CEO Joshua Bolten and top executives discussing how brands can respond to the pandemic. Register today.
And on March 12th, a dedicated Hispanicize virtual event, #DeTiDepende, will feature a special appearance by Dr. Anthony Fauci alongside Latinx celebrities, influencers, community leaders and entrepreneurs. Register for free.
To make sure you’re up to date on these and other future events, make sure you’re following us on Twitter, Facebook or LinkedIn. |
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