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February 22, 2021
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Top Story
Multiple third-party companies sell fake Amazon product reviews, while sellers offer free or discounted products in exchange for reviews, both of which go against Amazon policy, according to an investigation by the UK-based Consumers' Association. Amazon says it investigates and takes action against purveyors of such reviews.
Full Story: Ars Technica (2/16) 
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The digital journey: how to plot a digital road map
While the process of evaluating your digital technology can seem daunting, you don't have to rip everything out and start from scratch — an incremental approach can be the best one to take. This Epicor whitepaper covers the roles of the cloud and e-commerce in distribution technology, plus get tips to chart your own digital roadmap. Download now
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Operations and Technology
5G internet will likely enable warehouses to collect more data from multiple sources and analyze it quickly for predictive maintenance, says Mark Stanton of PowerFleet. The technology could also make it easier for outside technicians to stream video and get remote access at industrial sites.
Full Story: Modern Materials Handling magazine online (2/18) 
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Supply chain disruption from the pandemic has highlighted a need for digital transformation and has led many companies to use the industrial internet of things, artificial intelligence, robotics and other technology. "Where we've seen the big shift in thinking is how to evolve the supply chain to become more resilient and to have the ability to make decisions in a much more dynamic way," says Jai Suri of Oracle.
Full Story: TechTarget (2/18) 
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[SmartFocus] Innovations in Supply Chain
Retailers learned to pivot quickly in 2020 as shopper preferences evolved to embrace eCommerce, curbside pickup and buy-online, pick-up in store amid the pandemic. In this whitepaper, we look at how omnichannel technology and fulfillment services have become essential to retailers' success as they work to meet the needs of their customers and manage their supply chain. Read the whitepaper
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Sales and Marketing
Sales organizations that are confident in the value they provide their customers should not be eager to discount products and services in order to secure purchases, writes David Brock. Instead of using discounts to win over prospects, consider what your organization must change to better engage them, Brock writes.
Full Story: Partners in Excellence Blog (2/17) 
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Companies that want to sell services using a consumption-based model should rethink customer segmentation, restructure sales organizations and reassess their hiring, culture, compensation and training, writes Doug Chung of Harvard Business School. "Managers must realize that asking salespeople to be responsible for how a customer uses a product after a deal closes requires a radical shift in how they do their jobs," he writes.
Full Story: Harvard Business Review (tiered subscription model) (March-April 2021) 
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See emerging commerce trends.
Join us on March 3rd to hear the most surprising insights from Salesforce's State of Commerce report, as we reveal trends from nearly 1,400 commerce leaders and 1 billion customers. Register for the webinar
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The Business Leader
Bill Perkin has survived cancer and a plane crash, both of which are reminders of how we all need help, whether from co-workers, control tower operators or doctors. "You might be the leader uplifting others one week and the one reaching out for a hand another time," he writes.
Full Story: Vistage Research Center (2/17) 
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When talent, passion and opportunity merge, we tend to find purpose in our lives, writes organization development expert Robert Sicora. He outlines eight areas of alignment for personal and business growth, including being aware of your values and how service to others can generate the biggest impact.
Full Story: SmartBrief/Leadership (2/18) 
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NAW Insider
Don't miss tomorrow: NAW's free webinar, "Forces of Disruption and Strategic Responses"
(NAW)
Join NAW and Distribution Strategy Group for our free webinar called, "Forces of Disruption and Strategic Responses," on Tues., Feb. 23, at 2 p.m. EST. In this kickoff webinar, we'll provide an overview for how distributors should respond to disruption with new strategies to help them take advantage of the emerging technologies while differentiating from competitors. Through seven webinars and seven accompanying research reports in 2021, distributors will be armed with new modes of thinking and information to build robust strategies with staying power. Register now. Sponsored by Oracle Netsuite.
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Join the NAW Large Company Virtual Peer Exchanges
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During this 90-minute open discussion, you'll exchange ideas with a trusted network of C-suite peers in distribution. Companies belonging to this community are from firms between $100 million and up to $1 billion in annual sales. There is no formal agenda or speakers -- just you and more than a dozen of your friends in distribution discussing today's pressing issues. Last year, participants shared how they were protecting their employees during the pandemic and more. Don't miss this opportunity. Register today.
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In tough times, gaining new industry knowledge is helpful
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Are you well-informed about different best practices and knowledge in our industry? If not, NAW's Top 10 E-book List can help get you up-to-speed quickly so you and your business can stay competitive in these challenging times.
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If you want to fly, you have to give up the things that weigh you down.
Toni Morrison,
writer, editor, educator
February is Black History Month
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