No time to lose. Give to our $100,000 2X Match Challenge.

Dear John, “It's not fair that Alzheimer's makes you lose your memories, who you are, where you've been, the contributions that you've made.” These heartfelt words are from longtime supporter Carol-Ann O'Mack, who lost her mother, Ann, to Alzheimer's disease in 2001. Carol-Ann is challenging you to help in the fight to end Alzheimer's today. She has pledged to match all gifts to our $100,000 2X Match Challenge up to $100,000. Carol-Ann's gift will go toward accelerating Alzheimer's disease research, while your gift will have twice the impact on our efforts to provide care and support and accelerate global research. We need your help to meet this challenge by April 1. Please don't wait. We need your best gift now. When you give today: I hope you'll take advantage of this amazing $100,000 2X Match Challenge, when your first gift can make TWICE the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Right now, your gift can: Be matched and go 2X as far in the fight against Alzheimer's. With costs attributed to caring for those living with Alzheimer's expected to rise to $1.1 trillion by 2050, maximizing your support is critical. Double your impact to provide Alzheimer's care and support and advance research. Between 2000 and 2018, deaths from heart disease have decreased 7.8%, while deaths from Alzheimer's increased by 146%, so more must be done. Make a difference for countless families affected by this devastating disease. Today, more than 5 million Americans are living with Alzheimer's and 16 million family members and friends provide care — and they require our help. Alzheimer's is an escalating health crisis — and you may not be aware that the Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Everything we do is made possible by generous friends like you. Won’t you please join us in this fight when your first gift can have twice the impact? Please help us take advantage of this unexpected and generous challenge from Carol-Ann O'Mack and help us meet this $100,000 2X Match Challenge. We have big plans for this year, and your generous gift can have twice the impact to help us achieve them. Thank you again for your friendship and support. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Time is of the essence. Please make a generous gift now, while your donation can have twice the impact on our work to provide care and support and advance vital research to end Alzheimer's and all other dementia. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.