Dear John, I wanted to make sure that you heard the incredible news: Longtime supporter Carol-Ann O'Mack was so inspired by how successfully our community responded to her previous match challenge, that she has now generously pledged to match every gift made to our $100,000 2X Match Challenge up to $100,000, but only if we can raise the same amount by April 1. Carol-Ann's gift will help advance research, and is made in honor of her mother, Ann, who passed away with Alzheimer's disease in 2001. She is passionate about helping us advance research toward methods of treatment, prevention and, ultimately, a cure for Alzheimer's, and I know you are, too. Your gift today will go TWICE as far in providing care and support and advancing critical research. Please be as generous as you can. Your donation today can have 2X the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We can't do it without you — please make your first gift now. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Donna McCullough, Chief Field and Development Officer Sent: Thursday, February 18, 2021 To: John xxxxxx Subject: There's still time to double your impact.

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Dear John, If you had a chance to read the email I sent earlier this week, you know the exciting news: Longtime supporter Carol-Ann O'Mack has surprised us by pledging to match every gift made to our $100,000 2X Match Challenge, up to $100,000. Your gift today will help provide care and support and advance critical Alzheimer's research. Alzheimer's doesn't stop. Neither do we. Its path of destruction runs through every town and city in the United States — and the lives it destroys, the heartache and devastation it creates in its wake, is almost unimaginable. In fact, from 2000 to 2018, the number of deaths from this relentless disease increased by 146%. That's why we need you to respond right now with a gift that can double in impact to help fulfill our vision of a world without Alzheimer's and all other dementia. In memory of her mother, Ann, who passed away with Alzheimer's disease, Carol-Ann will generously match all gifts made to this challenge, up to a total of $100,000, through April 1. But only if we can raise the same amount — so please, don't delay. When you give today: Thank you for expressing a deeper interest in the fight against Alzheimer's. Your first gift today can have twice the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Will you make your first gift today when it can have 2X its normal impact? “Being a caregiver for my mom was hard. Thank goodness for the support system of the Association.” - Carol-Ann O'Mack Your generosity matters. When you give today, your gift can have twice the impact on helping to support our 24/7 Helpline (800.272.3900), which answers nearly 250,000 calls a year, and to ensure we can continue to advance research, where we're currently investing in 590 best-of-field studies. Please give generously today, so we can continue to provide the vital resources for all those who are impacted by Alzheimer's. Thank you again for your friendship and support, Donna McCullough Chief Field and Development Officer P.S. Please be as generous as you can. Your donation today can have 2X the impact during our $100,000 2X Match Challenge.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.