Welcome to the Number of the Day
February 12, 2021
Twenty-four percent (24%) of Americans will celebrate Valentine’s Day with an evening out this year. That’s down from 34% a year ago. Valentine’s Day 2020 was one of the last major celebrations of any kind before the coronavirus pandemic and lockdowns.[1]
The decline in romantic evenings out is one reason Valentine’s Day spending is expected to decline this year. In 2020, Americans spent $27.4 billion on their celebrations. This year, the National Retail Federation projects that total will decline to $21.8 billion.[2]
Still, 52% of Americans plan to celebrate Valentine’s Day 2021. And, among that group, the average person is expected to spend $164.76.[2]
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About the Number of the Day
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.
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