McDonald’s Quietly Tests McPlant Burger in Denmark and Sweden
Toward the end of last year, we celebrated the highly-anticipated campaign victory that McDonald’s will offer its first plant-based menu item in 2021 -- news that came not long after CEO Chris Kempczinski said that it’s not a matter of if McDonald’s will offer a plant-based option, but when.
As we anxiously await the arrival of the McPlant stateside, select locations in Denmark and Sweden have already begun testing the first item of a potentially entire plant-based line -- a burger. While it appears that these test patties are being sourced from Beyond Meat, a McDonald’s exec previously stated that although the fast-food giant did originally work with Beyond Meat, the “McPlant is crafted exclusively for McDonald’s, by McDonald’s.” So it is currently unclear whether this trial burger will differ from future offerings.
Getting a plant-based item on the menu of a fast-food company as popular as McDonald’s will allow millions of new consumers to try a more compassionate option when they may not have gotten the opportunity to otherwise. Join us in reminding McDonald’s U.S. that we cannot wait to try the new McPlant stateside with a quick comment on social media.
It's Not Too Late To Join The Afro-Vegan Society's Veguary
Animal Outlook is a proud sponsor of Veguary, a FREE month-long pledge campaign hosted by the Afro-Vegan Society encouraging people to commit to vegan living during the month of February. This campaign is purposefully situated in the month of February - Black History Month in the United States - to highlight the contributions of Black trailblazers, and the many benefits of vegan living for everyone, especially those in marginalized communities.
Whether you're ready to go vegan, almost vegan, or already vegan, invite your family and friends to sign up with you today for informative online sessions, delicious cooking demos and recipes and the chance to win some amazing prizes. Pledge now to get started.
Why This Undercover Investigator Is Helping Others Expose Animal Abuse
In this op-ed for Sentient Media, former Animal Outlook investigator (and now Deputy Director of Investigations) Erin Wing goes in depth on why she chose to work undercover, and what she saw in her multiple positions on factory farms. Learn about how Erin traces her own life experiences to understand her compassion for animals, and how you can support her life-changing work. Read now.
In case you missed it:
February 25: Don't miss this free screening of Until All Are Free.
Starbucks tested a 100% plant based food menu at one location.
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