On this week’s episode, Rae O’Leary, a member of the Turtle Mountain Band of Chippewa, describes how JUUL representatives offered hundreds of thousands of dollars and free products to hook her tribe on what they falsely described as their “smoking cessation” devices. 

O’Leary, who leads public-health initiatives for Missouri Breaks in Eagle Butte, South Dakota on the Cheyenne River Sioux Reservation, testified about this meeting at the 2019 Congressional hearing investigating JUUL’s marketing to teens. (In fact, that’s where we “wrong moms” met.) O’Leary, a tobacco-control educator and advocate--whose leadership led her tribal council to pass one of the strongest smoke-free air policies in Indian country--shares her community’s ongoing struggle to fight Big Tobacco’s predatory behavior, especially towards Native American teens.

Listen and subscribe to get the latest episodes when they are released each week.

Sincerely,
The PAVe Team

Urge the FDA to Ban ALL Flavored e-cigarettes

After years of delay, FDA has finally begun reviewing applications from thousands of flavored e-cigarette products that have never been regulated. It has never been more urgent or timely for parents across the country to demand that FDA ban these flavored products that are hooking an entire generation on nicotine!