Dear John,

I'll let you in on a secret.

The professionals who write messages like this love the word "imagine." Would you like to know why?

Imagine is an almost hypnotic command. It puts one's mind in a positive state where they can enjoy a pleasant future.

You can experience this state of mind right now. Imagine what it would be like if you won the Mega Millions lottery. Imagine what you would do with all that money.

That feels good, right? It's fun to fantasize. But you can't plan to win the lottery.

What if what you imagined was a realistic action goal that actually came to be?

We asked you to imagine an updated, 2020 version of The Quiz (World's Smallest Political Quiz). We shared research and showed you the three new questions. And we sent new Quiz cards to everyone who contributed.

You imagined. We delivered.

We asked you to imagine an "Advocates Makeover." This included new branding, a new logo, a new website, and even comic book heroes to personify each political type. We launched all these things in July.

You imagined. We delivered.

We asked you to imagine having a conversation - an engagement with everyone who takes The Quiz. These engagements would lead people to understand and embrace self-government. Thanks to your support, we created our first engagement, the Human Respect Test.

You imagined. We delivered.

So when we ask you to imagine us doing something, it's not a lottery ticket. It's something we will actually deliver. 

So what should you imagine next? I'm glad you asked.

1. Imagine one million people take The Quiz next year! ...roughly double our 2019 pace.
2. Do you remember the first time you took The Quiz? Now imagine that you're going to get the chance to take a new quiz ...and then another ...and yet another!

Why would these new quizzes be important?

Every enterprise that’s selling a service or an idea, like we are, requires a constant flow of interested prospects. Every sales outfit has a system for generating these “leads.”

The Quiz is our primary “lead generation machine.”

In other words, the more people that take The Quiz, the more self-governors we find.

Not only that, more Quiz Takers means more conversations where we’re selling the virtues and values of self-government.

The Quiz is a proven lead generation machine. At least 23 million people have taken The Quiz. We want more!

We’re going to capitalize on a secret formula that can get us millions more Quiz Takers.

Issues of the Day

Current events are proven click-grabbers. For example, hot topics are used by talk radio hosts to make their phones ring, generate debate, and drive up ratings.

Likewise, the Political Map (the Nolan Chart) is a proven technology. It is so inviting that we can combine it with the hot, headline issues to build another lead generation machine. We call this exciting combination…

Single Issue Surveys

Each SIS (Single Issue Survey) will be based on the hot issues of the day. Here are the topics for the first four surveys that we released just last month (image is clickable)...

That means YOU don't even have to imagine. Now, you have new quizzes to take and new quizzes to share.

We're using the Political Map in a new fashion. After the Survey Responder completes ten to fourteen questions, they're plotted on the "top half" of the Political Map. Their result can be conservative, progressive, moderate, or libertarian.

Since hot new issues come up all the time, I bet you can see how we'll be able to launch several SISs per year!  We expect the next SIS to launch later this month.

Now here comes that word… Imagine that each time we do that, we'll start tens, if not hundreds of thousands of new conversations about libertarian self-government!

That's not all. The SIS will also create agreement with the libertarian position. Let me say that another way, just to be super clear...

• Conservatives tend to agree with libertarians on some issues.
• Progressives tend to agree with libertarians on some issues.

Therefore, there will be some who believe they’re progressive who will score libertarian on a given SIS. There will also be some conservatives who score libertarian.

Indeed, we want to test that very thing. If someone discovers they lean libertarian, might they be more open to considering the entire libertarian message?

Imagine Rick. He knows his political identity is progressive. He takes the SIS on police accountability and discovers, on this issue, his views are more libertarian than progressive.

It’s a lightning bolt. “How can this be?” he asks himself.

A journey of discovery begins - a journey we’re eager to help every Rick out there have.

Have we forgotten The Quiz that started it all? Of course not. As I told you earlier, the news on that front is nothing short of incredible. We’re seeking multiple opportunities to reach people and engage them.

And speaking of a journey of discovery…

The Human Respect Test

In July, we started having engaging conversations with everyone who took The Quiz. We call this new engagement the HR Test (Human Respect Test). It's based on some simple ideas…

You don’t use coercive force in your personal life, likely because you believe it’s wrong. Instead, you practice Human Respect, likely because you believe it’s right. So, why are government and politics an exception?

Here are the results of the HR Test engagement, as of the end of 2020 (a bit more than 5 months)…

What do those numbers mean? I’m glad you asked.

With the HR Test, we presented these ideas and asked that question. Please notice that…

First, less than 20% said, “No thanks, I am a fan of using the bullying force of the State to impose my values on others.” That means, a whopping 80% said the opposite!

This group basically said, “You make a good point, and now that you mention it, I would prefer we find solutions to social problems that respect the happiness of others.”

Second, we signed up nearly 5,000 people!

Do we know if these people have suddenly embraced libertarian self-government? Likely, they have not yet done so. We’ll need to add additional tactics to accomplish that. But the initial results are very promising - this is an excellent place to start the discussion.

Third, we obtained those 41,000 HR Test completions in under six months.

So here’s what I want you to imagine now…

The next 41,000 Test completions can come faster. We can sign up the next 5,000 people quicker. We can do it in half of that time. Then, we can do it every four weeks! Plus…

• Our goal is a million Quiz Takers in 2021! And, on top of that…
• We believe the new SIS program could be a high-leverage path to a million more!

Imagine…

• Millions of new people get introduced to libertarian self-government.
• Hundreds of thousands of them reject coercion and express a preference for Human Respect.
• Tens of thousands join us.

Some people will seek more information, and that’s wonderful. But imagine the ones who will become Advocates. Like you, they will help us equip people to understand, embrace, and advocate the values of self-government!

Let’s get down to brass tacks: What will it take to move from imagination to reality?

It all begins with getting people to take The Quiz or an SIS. Right now, it costs us 17 cents (and often less) to acquire a single Quiz Taker. With numbers like that, bite-sized bits of support can add up to great success!

To determine the amount you wish to contribute to this effort, simply multiply 17 cents times the number of new Quiz Takers you wish to see.

Because you had the imagination to support this Advocates outreach plan…

You’ll get our annual report. If you’re a monthly pledger of $3 or more, or you contribute $25 or more, this report will likely arrive in your mailbox in February. It will cover six months’ worth of the Human Respect Test and the first 45 days of Single Issue Survey results.

Are you excited? Your contribution could turn imagination into reality,