If you are unable to view this email, click here to view in browser.

Weekly transmissions from Adbusters, the journal of the mental environment

This Is the New Face of Resistance

Let’s get into something personal right off the hop.

Let's talk about

resistance.

Resistance is what people feel when they just can’t face what needs to be done. Something important is right in front of them, but it’s so hairy, so scary in its implications on their life, their cozy way of keeping on keeping on, that they can’t deal with it.

Resistance grips us when our very soul recognizes just how much is on the line. Like right now.

Caught in an existential crisis with no obvious way out, we begin to question the hidden coordinates of our reality and start thinking about a new operating system for Planet Earth. We hatch a new grand narrative, a set of ideas so fundamental, so systemic, so profound that a sane sustainable future is unthinkable without them.

And then we deploy them.

At this critical juncture for our species, this is the new face of resistance. In our upcoming mindbomb, AB 153: The New Left, we unleash a movement that operates completely outside of geographic borders and political structures — a Third Force.