PROGRESS: Starbucks Sees Consumer Shift to Plant-Based, Dedicates Store To Testing Plant-Based Options
In its quarterly earnings call last week, Starbucks CEO and President, Kevin R. Johnson, noted “probably the most dominant shift in consumer behavior is this whole shift to plant-based.” Going on to explain that this shift is happening both in beverage and food menu items, Johnson said that the coffee giant has dedicated an entire store in the Seattle area to a 100 percent plant-based food menu in order to test different options.
This news is exciting after the disappointment that came with last year’s release of an Impossible breakfast sausage that unfortunately comes pre-packaged on a sandwich with dairy-based cheese and egg. After hearing just months ago that Starbucks is now testing a fully vegan breakfast sandwich in a single location outside of Seattle, many are speculating, but it is still unclear whether this is the same one that has now gone plant-based.
One thing is clear--after years of hearing from supporters like you through our campaign, Starbucks is finally getting the message that consumers want more vegan options. Join us in congratulating them on their plant-based progress and encouraging the chain to introduce a vegan food option nationwide with a quick and polite message on social media.
Choosing a Valentine's Day gift is always tough. Why not help your loved one change the world? Donate today to Animal Outlook and you can select an adorable Valentine’s Day eCard to be delivered straight to your loved one’s inbox.
Your generous donation will fuel undercover investigations to expose the horrendous cruelty billions of animals are forced to endure, and help us hold Big Ag accountable through legal advocacy. You’ll be standing by our side as we work with international corporations to push for changes to reduce suffering, eliminate animal ingredients and add vegan options.
You'll help expose truth, inspire change and create a kinder world for everyone.
Thursday, February 25: "Until All Are Free" Film Screening and Q&A
Join us for a screening of "Until All Are Free," a 34-minute documentary looking at the far-reaching impacts of animal agriculture and our interconnection with each other, the animals and the planet.
The film highlights interviews with some of the most impactful activists and academics in the animal rights movement, including Animal Outlook's Erica Meier and many other luminaries. The screening will be followed by Q&A with the film's producer, ARC Director Tracey Glover.
As a non-profit organization, Animal Outlook relies on donations from caring, generous people like you. Every dollar matters. Your support makes a world of difference to farmed animals.
