Silver Eagle, Super Bowl and more

Silver Eagle Beverages joins NBWA initiative to fight human trafficking

Last week, Silver Eagle Beverages took part in the NBWA-led human trafficking awareness training. By educating more than 500 of their employees on recognizing and reporting the warning signs of human trafficking, Silver Eagle is joining a nationwide team of distributors working to combat human trafficking. "Through this initiative, we have an opportunity to truly make a difference in our communities," said Chairman and CEO of Silver Eagle John L. Nau III.

15 essential Super Bowl beer pairings

Super Bowl LV is right around the corner, and you're probably already dreaming of the game day snacks and drinks you'll be indulging in. Nothing goes better with the Super Bowl than beer, but which beer is best? It depends on the snacks you've got lined up. VinePair has a guide to pairing everyone's favorite tailgating snacks with the brew that will perfectly complement them.

Small Colorado liquor stores feeling pinch of alcohol laws

In the past five years, Colorado passed a pair of laws that have impacted the state's alcohol industry. Together, the laws expanded sales of full-strength beer to grocery stores and allowed bigger liquor retailers to dominate a market that was once reserved for small businesses. More legislation, influenced by the pandemic, is likely coming down the pike this year, and small liquor store owners are worried about their future.

Anheuser-Busch to invest $1 billion in production facilities

On Wednesday, Anheuser-Busch announced that it will invest over $1 billion in its U.S. manufacturing facilities over the next two years. The investment aims to raise production of hard seltzers that continue to grow in popularity. CEO Michel Doukeris said, "We need to build more seltzer capacity so we can attend the demand from consumers, which is a growing demand."

Heineken to launch new slim cans

The Heineken Original brew is about to come in a new size and shape. In March, the company will launch 12-ounce slim cans in Florida. Chuck Boddy, senior brand manager for Heineken, remarked, "The Heineken Original slim can launch in Florida has emerged from millennial multi-cultural demand." The goal of the launch is to attract new buyers and drive higher velocity.

TODAY'S NEWS

Silver Eagle Beverages joins NBWA initiative to fight human trafficking

15 essential Super Bowl beer pairings

Small Colorado liquor stores feeling pinch of alcohol laws

Anheuser-Busch to invest $1 billion in production facilities

Heineken to launch new slim cans

DISTRIBUTOR EMPLOYEE SPOTLIGHT