From Race Forward <[email protected]>
Subject Racially Equitable Communications in Workforce Development
Date September 27, 2019 4:24 PM
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When systemic workforce issues attract the attention of the news media,
who bears responsibility? A new study shows that more often than not,
the onus is placed on individuals, mostly people of color. Race Forward
published

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the results of a three-year project analyzing media coverage of workers

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in the technology and healthcare sectors and surfacing implicit bias in
reporter storytelling.

"Beyond Training and the 'Skills Gap': Research and Recommendations for
Racially Equitable Communications in Workforce Development

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analyzes media coverage and compares the frequency of stories with
individualist framing vs. systemic framing. Our research reveals that
more often than not, an individualist framing centers the responsibility
of employment outcomes—from hiring, to retention, to career progress, to
earnings, etc.—almost entirely on individual initiative and work ethic.

The report

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looks to storytelling with systemic framing as a fairer and more just
solution to this problem.

"Systemic framing, by contrast, uses language and stories that
substantively cover the lack of resources underlying the skills gap and
the disparities we see in employment outcomes. These resources include
education, transportation, social network access, and others that are
often place-based. Ideally, systemic framing addresses the role of
employer discrimination and inequitable policies and practices, whether
carried out intentionally or not."

While the report focuses on media coverage of the healthcare and
technology sectors, it offers a new lens through which we can begin
looking at the way we talk about all areas of employment, the allocation
of resources, and equitable workforce development.

On Wednesday, October 9th, at 2:00PM EST, Race Forward is hosting a
webinar to take a deeper dive into the research and the report, and to
discuss organizational practice recommendations. Register for the
webinar today!

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Check out our latest below!

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Facing Race 2020 is Coming to Raleigh, NC

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Mark your calanders for November 12-14, 2020!

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Later this fall, registration for Facing Race 2020 will open - but you
can save the date

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today! Facing Race: A National Conference

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, the largest collaborative space for racial justice movement makers
will take place in Raleigh, North Carolina, November 12-14, 2020.

As we get ready to open registration, prepare to ask your employer to
sponsor your ticket

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, by using some of our tools

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. The tools include a letter template, testimonials, and more. If you're
working on your organization's advertising budget and want to learn more
about opportunities to sponsor the conference, please contact
[email protected] .

Please do encourage a friend to join Race Forward's mailing list

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for updates on Facing Race 2020, and be sure to click "interested" on
the official Facebook event page

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and share it with your network on Twitter

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or Instagram

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!

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Register for the 2019 National Immigrant Integration Conference

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Join immigrant integration practitioners in Detroit!&nbsp;

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The work to protect, support and fully enfranchise America's immigrants
and refugees requires leadership from the grassroots on up. In the lead
up to a historic Presidential election and with the challenging national
policy landscape, it is essential to have leadership that puts our
community's needs front and center.&nbsp;

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The National Immigrant Integration Conference: New American Dreams

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, is taking place October 20-22 in Detroit, Michigan, and will have
twelve issue area tracks powered by diverse, dedicated leaders from
across the United States. At the NIIC, practitioners gather to develop
relationships, build campaigns, amplify shared values, build
relationships, and share innovations, strategies, and lessons learned.

Learn more about the NICC Tracks

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and register today

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for the largest national conference on immigration. It's only one month
away.

Staff Picks

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Credit: Wink Books

Find out what art & culture is attracting the attention of our staff!
This month we hear from our Manager of Client Engagement, Ramesh
Kathanadhi

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!

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"I'm currently reading She Of The Mountains

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by Vivek Shraya

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. It retold the story of Shiva and Parvati through a queer lens and also
told a love story between humans that I could relate to over and over in
my own life. It's the best disruption of Hindu fundamentalism I've taken
in all year."

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What are you listening to, watching, or reading? Tell us on Twitter

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or Facebook

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!

In solidarity,

Team Race Forward

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