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Drizly created a marketplace for booze delivery, and Uber is paying $1.1 billion for it
Uber Technologies has agreed to buy Boston-based alcohol delivery service Drizly for $1.1 billion in cash and stock, the companies announced Tuesday.

Drizly has been called an “Uber for booze,” since it delivers alcohol to doorsteps in more than 1,400 cities, essentially creating an online marketplace for alcoholic drinks. The deal strengthens the San Francisco tech company’s foothold in the delivery sector, which has become more crucial during the pandemic as brick-and-mortar stores looked to bring their offerings online.

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