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This article, first published in print in December 2000, was published online by the Nonprofit Quarterly on May 5, 2020, with some updates. It is republished here with minor edits.
In this classic article, grassroots fundraising maven Kim Klein reintroduces us to the wrong and right ways to make “the ask.” Read three stories that show how good fundraisers can still make the wrong decisions.
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I just got off a heartbreaking call with a fellow nonprofit executive director. It was the third such call today. She’s reached her limit. Relying on antidepressants and anti-anxiety medications, she’s losing her grip and her connection to the community she loves and serves. She is among an alarming number of nonprofit leaders who are on the brink. All while our nation is on the edge of civil unrest and facing threats of civil war from far-right extremists. Oh—and then there’s the pandemic.
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