Every day, animals are suffering on factory farms. Will you help them?

Last year we launched The Heart Beat, a monthly giving society where advocates like you contribute to the year-round work of ending animal abuse.

This reliable funding is essential to making groundbreaking changes for animals a reality. As a valuable supporter, I know you understand how vital this work is. An opportunity has just arisen to multiply that impact even more, and I wanted you to be the first to know.
 
One of our donors has set a goal to inspire 100 people to join The Heart Beat—and to help, they’ve offered to match those new monthly gifts for the entire year!

Will you help us get a head start for the animals by signing up for a monthly gift today? 

To help us start the year strong, this matching offer will be available for monthly gifts set up by February 28. To make sure we are able to maximize our impact for animals, we need 100 people to step up as soon as possible. 

I know how important this work is to you, which is why I am hoping that you will be the hero animals need by becoming one of 100 people to make an incredible impact this year.

One of our most pressing campaigns this year is to hold companies accountable for their cage-free commitments. Hundreds of brands pledged to end the use of cruel cages for their egg-laying hens by the end of 2020, and we must ensure they have kept their word. 100 new Heart Beat members can fund the entire year of accountability campaigns. 

Will you play a critical role in holding companies accountable in 2021?

As a member of The Heart Beat, you’ll receive invitations to exclusive virtual town halls, quarterly progress reports detailing your gift’s impact, and direct access to your own Heart Beat liaison. Best of all, you will be one of 100 people funding some of our most important work of 2021!

Each and every monthly donor is vital to our work to end the abuse of animals raised for food. I hope you’ll join us on this mission, and I look forward to welcoming you to The Heart Beat.

For the animals,

Kristen Diederich Director of Annual Giving

P.S. Join The Heart Beat today and your monthly gift will be doubled for the full year, amplifying your impact throughout 2021.