On this week’s episode Truth Initiative CEO and President Robin Koval explains why our kids tune us out but listen to a total stranger--as long as it’s a fellow teen. Truth has mastered the essential art of peer-to-peer messaging, and that’s why the new #quitwithus social-media campaign is going viral. 

Learn how you can access important resources like “This is Quitting”, a texting tool written in an authentic teen voice, and a “cool” school curriculum that can inspire your kid to kick the e-cig habit.

Listen and subscribe to get the latest episodes when they are released each week.

Sincerely,
The PAVe Team

Urge the FDA to Ban ALL Flavored e-cigarettes

After years of delay, FDA has finally begun reviewing applications from thousands of flavored e-cigarette products that have never been regulated. It has never been more urgent or timely for parents across the country to demand that FDA ban these flavored products that are hooking an entire generation on nicotine!