What you need to know about JUUL

Truth Initiative

Sept. 26, 2019

Update: What you need to know about JUUL

There is still much we don’t know about JUUL, including how it will impact the short- and long-term health of its many young users. Using the latest research and reports, as well as JUUL's own testimony and documents from congressional hearings, here’s a look at what we do know.

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JUUL replaces CEO and says they’ll curb advertising and lobbying

JUUL CEO Kevin Burns has been replaced by a longtime Altria executive responsible for building the Marlboro brand. This news comes as no surprise — JUUL is now not just partially owned by Big Tobacco, they are being run by it. The company also announced that it will not lobby against the proposed federal ban on e-cigarette flavors.

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Coalition backs federal flavored e-cigarette ban

In a letter to President Trump, 56 public health, medical, parent, educational and other organizations supported the administration’s plan to remove flavored e-cigarettes from the market and urged that the plan be swiftly and fully implemented.

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Vaping-related deaths spur Walmart to stop selling e-cigarettes

Walmart, one of the country's largest pharmacies, intends to stop selling e-cigarettes. While we applaud that action, the company should go one step further and stop selling ALL forms of tobacco, especially cigarettes.

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Congressional caucus formed to #EndYouthVaping

A bipartisan group of lawmakers led by Reps. Raja Krishnamoorthi and Pete King are working to find solutions to the youth e-cigarette epidemic. truth® was on the ground at the launch of their caucus to lend our support and urge the Food and Drug Administration to act quickly.

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This week in tobacco policy news

Los Angeles County, California — The Board of Supervisors voted unanimously to ban the sale of e-cigarettes, as well as menthol cigarettes, in unincorporated parts of the county.
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Rhode Island — Gov. Gina Raimondo signed an executive order to ban the sale of flavored e-cigarettes in the state.
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Massachusetts — Gov. Charlie Baker has set a 4-month ban on the sale of all vaping products, including tobacco and marijuana e-cigarettes.
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